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The Best Guide to Real Estate Marketing for Realtors

Introducing Ubertor's VP of Client Development: Ian Watt & Head of Marketing: Dara Sklar!

[fa icon="calendar'] Nov 1, 2016 10:21:00 AM / by Leonica Lopez de Leon posted in New Ubertor Features

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Exciting things are happening at Ubertor that are bound to elevate the Ubertor experience as we know it.

Here at Ubertor, being that we are at the intersection of two rapidly changing industries; real estate & technology, perennial growth is something we consistently strive for.

To help us maximize our growth & reach our fullest potential to serve you, we've had the pleasure of adding two long time industry experts onto our team.

Please join us in welcoming to the Ubertor family, our new VP of Client Development, Ian Watt & new Head of Marketing, Dara Sklar!

 

Ian Watt is certainly no stranger to the Vancouver Real Estate scene.

Internationally renowned as a pioneer in real estate marketing & ranked amongst the top 1% of members in REBGV, Ian will be joining Ubertor as our new VP of Client Development.

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How to Evaluate Your Real Estate Niche Website’s Success (Step 10 of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 24, 2016 1:42:00 PM / by UberDara posted in niche websites

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Once you’ve created a successful Niche website, you can make it happen again and again. And again.

Some of the most successful agents I know have 5-10 farm-area websites to their names… and they all started with one, saw what worked, and then duplicated that process for additional success.

When your website starts showing up on page one of Google for your desired keywords, there’s no doubt that

  • Your phone will ring more often
  • Your name will be better-recognized
  • Your clients and prospects will see you as an authority

How do you determine whether your website is "working"?

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Why Your Real Estate Website Needs to be Fed Regularly (Step 9 of 10 - How to create a Niche Website)

[fa icon="calendar'] Oct 21, 2016 6:19:00 AM / by UberDara posted in niche websites

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A steady diet of content will help your website grow.

Feeding your website content enriches the meal for search engines. And happy search engines, fed regularly, move your website to the top of their search rankings. The time you spend doesn’t have to be complicated or overly involved, but it does need to happen on a steady and consistent basis if you want your website to be the first a potential client sees.

Ian Watt likes to say “if you don’t spend time on your website, neither will anyone else”.

So, let’s talk about blogging.

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Help Search Engines - and Clients! - Find Your Website by using Google Sitemaps (Step 8 of 10 - How to create a Real Estate Farm Area Website)

[fa icon="calendar'] Oct 20, 2016 12:16:00 PM / by UberDara posted in niche websites

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You may be surprised to learn “Google Sitemaps” are not the index or "table of contents” of your website. The term is similar, after all.

Google Sitemaps provides search engines with a dynamic list of your website content, optimized for search crawlers to read and inform.

These Sitemaps let search engines know about updates to your website and make it easier for the search engine to rank you in their listings.

If you haven’t set up Google Sitemaps, it might be weeks before Google notices that your website even exists.

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How to Optimize Your Farm-Area Website so that it Tops Search Rankings (Step 7 of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 19, 2016 2:14:00 PM / by UberDara posted in niche websites

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In plain english, “optimizing your website” means that we are striving to explain to Google what your website is about, so that Google can put your website in front of the right people.

Don’t be afraid, "this" isn’t actually hard, but in a lot of cases, you just have to do something rather than nothing to get this to work. "This" being encouraging search engine to recognize your website, and rank it highly.

There are thousands of Search Engine Optimization (SEO) experts out there.

You’ve probably even gotten spam email offers and comments right on your website, from complete strangers, and I’m sure that there are dozens if not hundreds of ideas, schools of thought and theories on what to do and how to do it.

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How to Track Website Visitors on Your Niche Website (Step 6 of 10 - How to create a Real Estate Farm Area Website)

[fa icon="calendar'] Oct 18, 2016 2:01:00 PM / by UberDara posted in niche websites

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No matter how many years you’ve had your website, it’s perfectly possible that you’ve never looked at how many people visit your site each month, or, more importantly, how they found you.

The best advice you’ll get from me is to install an analytics tracking code EVEN IF YOU DON’T CARE about your website stats (right now).

Installing an analytics tracking code will collect website data to let you know:

  • Who is visiting your site

  • How long they’re staying on your site

  • How many pages they’re visiting

  • Which pages are most popular

  • How they are finding your website (Google? Clicking links?)

  • Which search words on Google they typed in and then clicked through to your site

Imagine the validation of seeing your target audience reading your niche website.

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How to Pick Photos for your Real Estate Website Without Wasting Time Down the Internet Rabbit Hole (Step 5e of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 17, 2016 2:52:00 PM / by UberDara posted in niche websites

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Website designers make it look so easy…

By the time you’re looking at a live website, all the decisions have been made. Colours, fonts, logos, photos.

But if you’ve ever been on the other side of the creative process, you know just how time consuming it can be to piece together a vision.

So, how can you both find great photos for your website, and yet not spend all your time and energy on it?

You know what photos you like, but you don’t know what the perfect photo for your new website looks like until you see it… and then suddenly hours have slipped away.

Before you know it, you’ve got over a dozen new tabs open in your web browser, and you’re still looking for “the one” photo amidst all the stock photo websites that Google offers up.

Start small and work your way up.

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How to make a great impression and get the right leads, using the "For Sellers" Page. (Step 5d of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 14, 2016 11:52:00 AM / by UberDara posted in niche websites

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Hey there, good lookin. I can see you’re working on a website dedicated to a particular area, or a particular type of property.

Why am I wiggling my eyebrows at you? Because the hardest part of this process is choosing your niche, and if you’re already writing “For Sellers” page content, then you’ve paved the way for us already!

If you’re doing it “right,” then you can actually picture the person that you’re writing to. You’re visualizing the prospective client who’s considering selling their property.

And now, Google has handed them right to you. Your website came in at the top of their search and they’ve clicked through to the “For Sellers” page and… let’s woo them. It’s time to win them over.

Your “For Sellers” page should be like a great first date.

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How to Build Rapport with your website visitors on the “For Buyers” page (Step 5c of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 13, 2016 6:52:00 AM / by UberDara posted in niche websites

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I’d be willing to bet my hard-earned money that over 80% of Realtors are using generic, "canned" content on the For Buyers page on their website.

The kind of text that makes any website visitor’s eyes glaze over before they start the second sentence.

If you’re going to the effort of creating a website that speaks to a special segment of the market - a segment you know and love - then this is the best opportunity ever to customize that boring “For Buyers” content with something genuine and specific.

Grab attention by knowing who your website visitors are (or will be). And then write to them.

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The Realtor “About Me” Page: How to Introduce Yourself on Your Website (Step 5b of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 12, 2016 11:03:00 AM / by UberDara posted in niche websites

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You, friend, are on the right track if you are building yourself a farm-area website.

You’re setting yourself apart. Competing in a less-crowded space. It’s truly win-win.

The messaging and wording that you’re going to use on your niche website, though, has to be really specific to attract your target audience. You’re looking to make web searchers into prospects, then move the relationship forward again so they become clients.

If you want those website visitors to pick up the phone, fill out a form, or do anything that will move them towards doing business with you, you’ve got to get and hold their attention.

Best way to grab that attention?

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