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Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, May 16th, 2013

May 13th, 2013 by UberRon

 

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

 

 

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on May 16th 2013 @ 04:00 PM PST.

Simply click on this LINK and join the tour!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $37.00, for taking the tour!**

 

CREA’s “Look It Up” Television Commercial

May 10th, 2013 by Bryan Garcia

These commercials never seem to get old. This time CREA puts a fun spin on why Realtors are such a valuable part of buying or selling property. In today’s modern age, we all seem to think that if we can look it up, we can do it. Sure, this may be the case for some things, but definitely not all.

“When it comes to your home. Get help. Get a Realtor.”

Check out the video above to see what I mean.

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, May 9th, 2013

May 2nd, 2013 by UberRon

 

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

 

 

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on May 9th 2013 @ 04:00 PM PST.

Simply click on this LINK and join the tour!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $37.00, for taking the tour!**

 

UberKhaled Sits Down with Whistler Realtor Sharon Audley to Talk Website Strategy

April 22nd, 2013 by UberKhaled

 


We’re getting up close and personal with you…

Last week, I was able to sit down with one of our newest clients, Whistler Realtor Sharon Audley and have a quick one on one consultation to help her build her dream website (which is still a work in progress). Sharon was kind enough to come by our office located in beautiful Whistler British Columbia to discuss how she envisioned what is simply, building her own brand and image to her clients and the general public. After meeting with Sharon, I thought I would write this blog post to share my experience, in hopes of inspiring other Realtors with a few simple rules.

 Rule 1: Simple, Sleek & Sexy

The most important rule to remember when building your website is to follow the 3S’s. Remember, your website is your branding image, and in this very competitive industry, marketing is everything. When thinking about branding, you always want to ensure what you present to the public represents who you are and what you bring to the table. In many cases, the motif of “simple, sleek and sexy” always works. Think Steve Jobs and Apple.

 Rule 2: The Client Experience.

Besides having a beautifully designed website, you want the client to keep coming back again and again searching for information and listings. Knowing Sharon is located here in Whistler, we both knew we had to connect her clients through her website and give them a little taste of that Whistler experience. I was able to show Sharon our flash banner feature in which you can pick any picture you want (in this case pictures of Whistler’s natural beauty) and offer your customers a way to connect with you, and their dream home.

 Rule 3: Know that Ubertor is here to help!

Whether it’s calling our very talented customer support agents or coming by to say “Hi” at our beautiful Whistler office, we love keeping in touch with our clients and to help you get the most out of your website. Remember sometimes you may not even know you have a great feature available to use on your website until you contact us…So give us a call or come by to say hi!

Ubertor’s Newest Approved Vendor – Blacksheep Marketing Group

April 12th, 2013 by Bryan Garcia


The Blacksheep Marketing Group joins our list of elite Approved Vendors. As a full service, strategy-minded marketing consultancy agency, Blacksheep Marketing Group provides focused communication with sophisticated audiences across diverse media platforms. You can check out samples of their work here. For more information on what they can do for your business, check out their detailed company page on Ubertor’s blog.

Introducing Ubertor’s Newest Team Member: Khaled Elabd

April 5th, 2013 by Bryan Garcia

 
Khaled at the Whistler office.

We’re happy to welcome and introduce our newest team member – Khaled Elabd (UberKhaled). Khaled has traveled all the way from Ontario to join our team. A passionate fan of the mountains, and the Vancouver Canucks (as you can see below), Whistler was a perfect place for Khaled to call home. When I first met Khaled, he said it was always his dream to live in Beautiful B.C. Now that dream has come true…

 
Rockin’ a Canucks jersey at the Air Canada Centre in Toronto!

Khaled grew up in Egypt, and moved to Ontario where he attended McMaster University where he studied Economics and most recently worked for Bell Mobility as a business analyst and marketing associate.

Khaled is joining Ubertor as a customer service specialist. He’ll be in our live help and providing phone support for our users. Be sure to say “hello” and introduce yourself in live chat, or over the phone if you connect with Khaled.

Friendly Reminder That PST is Back in B.C. April 1, 2013

March 26th, 2013 by Bryan Garcia


This is a friendly reminder to our users in British Columbia that come April 1, 2013, HST (12%) will be replaced by GST (5%) and PST (7%). You will not need to do anything on your end, our system will automatically calculate for GST and PST on all B.C. payments starting April 1, 2013.

If you have any questions, feel free to contact our team.

Ubertor’s New “Pin Point” Map Search

March 15th, 2013 by Bryan Garcia

Ubertor sites now have a map feature that allows your visitors to create a specific property search based on the chosen sub areas you’re marketing to. Whether your visitors are looking for a 4 bedroom house in Kitsilano or a condo with 2 baths in Yaletown, this feature makes it simple for them to “pin point” the exact property they are looking for.

Yes, we use the word “pin point” because the results of the search will specifically drop a pin of those listings right on the map.

 

Please engage our Live Help to have one of our team members add this to your site!

5 Things You Should Be Doing With Your Ubertor Website

March 1st, 2013 by Bryan Garcia

So to begin with congratulations (no you haven’t won the lotto, it’s better than that) on owning a Ubertor Website! We would like to offer you some valuable advice on how to get the best out of your site this year. As I’m sure you are well aware the internet and social media has fast become the most popular way to communicate your business to the general population. The world is your oyster or rather your website is your oyster! So lets get your site working to promote you as one of the best in the realty business….


Social Media:

Facebook, Twitter, LinkedIn, Google + and there are many more! These are currently the most commonly used social media sites and they will get you noticed – we promise! So if you don’t already have an account with at least one of the above sites, then it’s time to get signed up.

Ah you might say, but what a pain I have to update all my different sites individually, yuck and time consuming! Well with your Ubertor Website you can link your site to your chosen social media network or networks and any updates you make on your Ubertor Website – IE. listings and blogs, will be automatically available on your chosen social networking sites for your friends, clients and potential clients to see, like and share (if interesting enough).

Think FREE social advertising, and marketing. Simple and very effective… So are you signed up yet?


SEO (Search Engine Optimization):

How is your content? SEO is really important when trying to bring traffic to your website. When potential clients type in for example  ”Realtors Whistler” or “Realtors Vancouver” you want to be the first realtor that they see! We are an impatient species so scrolling through numerous different options is not what we want to do. It’s good to be the first!

  • Keep your content interesting and updated, especially your title tags. Choose different keywords for different pages. Choose keywords that accurately describe your business but don’t narrow the search too much. Most people will type in general words when doing a search on Google.
  • A great way to improve your SEO is to add external links to your webpage, this will help you to give extra information to your clients and make them feel good that you offered them a link to that information. This simple addition to your site, will raise your SEO and also bring clients back as they know you genuinely want to help them.
  • You can monitor your progress with your SEO on Google Analytics. You can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site(s).


Design and Layout:

The design and layout of your website is very important in holding the attention of your visitor.
  • Keep it simple, streamlined and eye catching
  • Use images, colour, widgets and videos appropriately
  • Keep a consistant layout and colour scheme throughout your site as this will help the visitor to identify with you and  your brand, it is also less confusing for them when navigating around the website.

When a visitor lands on your page you have about 8 seconds to capture their attention.

What will they see when they land on your website?

And is there a call to action within those 8 seconds?

Ubertor templates allow you to modify your website to suit your own needs and visual preference.


Blogging:


This is where you show the world you are an expert at what you do. Blogging gives you the stage to build your brand and establish you as an expert in your field.

It gives you the opportunity to:

  • Add the human aspect to your website. Sure you can have a biography page, but your blog is where you can be you.
  • Be creative. You can write about anything, and show the world what you really think about any given topic.
  • Help the SEO of your website. Want to be found for a specific search term? Try blogging about that topic and see what happens.


Utilize The Tools of the Listing Module:

If you’re selling a property, take the time to use the system to properly and elegantly display the property your selling – for your own and client’s sake. Sure, it may take a few extra minutes, but the investment is well worth it.

With the listing module you’re able to:

  • Display stunning HD photos using the Ken Burns effect.
  • Google map your property.
  • Add Walk Score to your property
  • Attach any associated files.
  • Add virtual tours.
  • Add video.
  • Add an MP3.
  • Create a unique domain name that will automatically redirect to the property.
  • Generate a QR Code for the property.
Well, I hope after you read this, you’re able to gather at least 1 take away from the 5 suggestions we’ve made. Our friends over at the Marketing Guy team have also put together a blog post that go into the top 12 upgrades you can implement on your Ubertor website. Put together, that is a wealth of information and action points you can take.

If you have any questions about this article or anything Ubertor related – engage us – we’re always happy to help.

What Is Your Net Promoter Score?

February 25th, 2013 by Bryan Garcia

Our team has been actively collecting data on our Net Promoter Score (NPS) for close to a year now. When we initially rolled out our campaign we wanted to understand our customer loyalty and what our customers were saying in public to their friends, family and colleagues. What we found a year later was one of great love, and support from our customers. Sure, we hit a few road blocks along the way (every business does), but the majority of customer experiences were really positive.

We consistently track the NPS score for each interaction our team has with our users. If you’ve engaged our team via Live Chat, Phone Call, or E-Mail you will have received an NPS survey in your inbox. From the answers we receive from our users we calculate our score for each team member and the team as a whole.

Not to boast – we are simply just very proud – that our NPS score has consistently been in the 80%s, where it currently sits at 86%. Comparing our score to the info-graphic provided by Hubspot, it’s safe to say our team is doing a great job providing remarkable support for our users.

If you’ve ever filled out the NPS survey we send out, we’d like to give you a very big “Thank You” for taking the time to share your feedback with our team. The surveys are a very important aspect of determining if we’re doing what we’re supposed to be doing for you – providing awesome support.

As always, if you have any questions, engage our team via Live Help, call us at 604-264-1999, or fly us an E-Mail at clientservices@ubertor.com.

If you’d like to explore the Net Promoter Score in more detail, we highly recommend checking out The Ultimate Question.

 

(Credit: Hubspot)