The Best Guide to Real Estate Marketing for Realtors

Introducing Ubertor's VP of Client Development: Ian Watt & Head of Marketing: Dara Sklar!

[fa icon="calendar'] Oct 10, 2016 10:21:00 AM / by Leonica Lopez de Leon posted in New Ubertor Features

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Exciting things are happening at Ubertor that are bound to elevate the Ubertor experience as we know it.

Here at Ubertor, being that we are at the intersection of two rapidly changing industries; real estate & technology, perennial growth is something we consistently strive for.

To help us maximize our growth & reach our fullest potential to serve you, we've had the pleasure of adding two long time industry experts onto our team.

Please join us in welcoming to the Ubertor family, our new VP of Client Development, Ian Watt & new Head of Marketing, Dara Sklar!


Ian Watt is certainly no stranger to the Vancouver Real Estate scene.

Internationally renowned as a pioneer in real estate marketing & ranked amongst the top 1% of members in REBGV, Ian will be joining Ubertor as our new VP of Client Development.

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Websites Serve Better When They Serve Less

[fa icon="calendar'] Oct 4, 2016 10:05:00 AM / by UberDara posted in niche websites

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These blog posts are meant to be consumed by Realtors, but honestly, this is just good internet marketing advice. Or even just good marketing advice.

We’ve all heard the adage: “You can’t be everything to everybody all of the time.” It’s stellar business advice. Yet tough to follow.

I’ve learned the hard way, taking on a client or a project that wasn’t a good fit. I’d then spend, the next however many months dragging my feet when it came time to working on the project or communicating with the client.

It’s a tough lesson we sometimes have to experience for ourselves.

It’s one we have to learn about our websites, as well. The really good Realtor websites aren’t trying to be everything to everybody.

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10 Steps to Leap to the Top of Google’s Search Results. Within a month.

[fa icon="calendar'] Oct 3, 2016 2:03:00 PM / by UberDara posted in niche websites

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That’s right, Realtors, I’m going to share with you ten quick and easy ways to get your website to the top of Google’s search results.

It’s not a trick. I’ve done this over and over again. Let me explain.

Agents frequently ask me, “how do I get to be the first agent that shows up on a Google search?” My answer is: “You’re asking the wrong question”.

The question should be, “what can I get to the top of Google’s search results for?”

If you've ever searched Google for something super generic, like “Vancouver real estate,” you'll see tens of millions of results. Straight from the source, “about 24,300,000 results” said Google, as I was writing this post.

If you had ever hoped to have your name at the top of such a wildly overpopulated search term, please…keep reading. I’m aiming to change your mind with a new thought process.

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Solid Advice: Every Realtor Needs a Second Website

[fa icon="calendar'] Sep 30, 2016 1:25:00 PM / by UberDara posted in neighbourhood websites, realtor websites, farm area websites, niche websites, real estate websites

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It’s one of the first things a new Realtor sets up. A real estate agent website - often called a “business card” website or a “personal website”... But it's also a “(nearly) everything to (nearly) everybody” website.

Yet, we all know that to succeed in business, we should not try to be “everything to everybody”. Good advice that hasn’t stopped anyone yet. In fact, very few know how to avoid doing that with their online presence.

Step out of the box and into the living rooms of your clients.

What if you broke beyond your generic business card website? Moved beyond that “about me” text that only sheds a tiny bit of light on who you really are and who you are passionate about serving, or what kinds of properties you are passionate about selling?

The world doesn’t need another website that talks only to “buyers” and “sellers” as if that’s just two types of people, when in fact they are way more than that...

Buyers could be buying condos, townhouses, houses, first homes, investment properties, recreational or vacation homes, divorcing, upsizing, downsizing…

Sellers could be relocating, cashing out, moving on “up”, empty-nesting, diversifying...

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Support, Training, Guidance - Ubertor specialists on hand

[fa icon="calendar'] Sep 16, 2016 2:00:05 PM / by Dara Sklar posted in New Ubertor Features

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It's no secret that Ubertor websites are designed for ease of setup and content updating.

Whether it's updating or uploading your listings and sales, or setting up a new website, you have several options when you've got a question that needs answering or a hand that needs holding.

The services listed below are all FREE and included in your monthly fees.

Welcome Calls:
The best way to kick off your relationship with your new website is to get to know it a little better. A welcome call is offered to any client looking for a one-on-one conversation and walkthrough of the Ubertor Control Panel.

Support - Knowledgebase:
The Ubertor Help Desk includes a wealth of answers to Frequently Asked Questions, as well as a search tool so that you can quickly and easily find solutions and learn new tricks.

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Real Estate Technology and Marketing Meetups

[fa icon="calendar'] Sep 10, 2016 2:08:05 PM / by Dara Sklar posted in Real Estate Technology Events

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Ubertor has been a leader in Real Estate Websites and Marketing for over a dozen years.

Over the years, we've hosted a variety of events and meetups centered on those topics (founded all the way back in October 2006!), and we look forward to rekindling that culture in the coming months.

Most meetups are in Vancouver, and we'll give plenty of notice on time and exact location for our next event, but if you'd like to be notified, please pop us an email at We'll put you on our little mailing list just for this purpose.

Events generally span a couple of hours on a weekday evening, and have included speakers on a variety of real estate marketing and real estate technology topics. Sign Up for Meetup Notifications

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August 2016 Market Report Infographics: REBGV, VREB, CREB & TREB

[fa icon="calendar'] Sep 9, 2016 4:06:32 PM / by Danica Lopez De Leon posted in Blogs, Blogging, Bloggers, Victoria Real Estate Board (VREB), CREB (Calgary Real Estate Board), Greater Vancouver, Real Estate Business

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Toronto home prices soar as Vancouver home sales continue to decline. Victoria's sales decrease from last month but still the strongest August by far while Calgary's sales face another month yet again with sales activity down. Reports provided by the Real Estate Board of Greater Vancouver, Victoria Real Estate Board, Calgary Real Estate Board and Toronto Real Estate Board are created and thoughtfully designed into easy to read infographics!

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Latest this week on Real Estate Site Showcase

[fa icon="calendar'] Aug 23, 2016 11:13:13 AM / by Leonica Lopez de Leon posted in General, Realtor Websites - Ubertor Software, Approved Vendors, Customizations, Real Estate Site Showcase

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With so many different web design styles & trends on the rise, it can be difficult to discern which approach would be best suited for you & your branding. As you know, websites are a major tool for Real Estate Agents in capturing new leads & when used to its maximum potency can be a gold mine for business generation. Oftimes, whether a site visitor knows it or not, design plays a big factor in enticing potential client action. One true & tried method is to create a narrative in your home page navigation. Structure the layout in a way that not only flows intuitively but engages visitors with the Realtor as if they were there themselves all the same. Here are a couple of websites here at Ubertor that do a fantastic job at conveying their brand message, and looking great while they're at it.

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Ubertor Realtor Websites have Features Galore! Here they all are...

[fa icon="calendar'] Aug 22, 2016 9:56:00 AM / by UberDara posted in New Ubertor Features

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If you've ever logged into an Ubertor website control panel, you know that there are layers and layers of features available to you.

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NEW Feature: Simplified Community Search

[fa icon="calendar'] Aug 19, 2016 3:11:14 PM / by UberSandra posted in real estate website features

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Easy-as-pie Automated Community Search is here.

We’re pumped about this one. We’ve turned a process that implied hours of tedious work and frustrating support emails into and easy-as-pie automated community search. Sayonara ironic manual autofill categories and hello automated community page.

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