Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Victoria Real Estate Board (VREB) Market Update: June 2014

July 24th, 2014 by Danica Lopez De Leon

Our previous infographics for Vancouver and  Calgary were on such a high demand that we had to comply with the requests to make one for the Victoria Real Estate Board.

The market update for June 2014 from the Victoria Real Estate Board is here and we’ve made an infographic to help you understand the statistics… Enjoy!

Calgary Real Estate Board (CREB) Market Update: June 2014

July 21st, 2014 by Danica Lopez De Leon

The infographic we made for the Real Estate Board of Greater Vancouver (REBGV) was such a hit, we decided to create one for the Calgary Real Estate Board (CREB) as well. The market update for June 2014 from the Calgary Real Estate Board is here and we’ve made an infographic to help you understand the statistics… Enjoy!

5 Ubertor Sites We’re Enjoying: Banners as the Centerpiece

July 16th, 2014 by Crystal Lai

To keep visitors visually engaged, many web designs choose to hook them with an outstanding centerpiece – the banner. Here are a selection of sites that display the variety of ways the banner is the star of the site!

The Joy Bagga Team is utilizing the good ol’ widescreen flash banner which is standard for showcasing different high quality images to entice the visitor. They’ve chosen earthly colors to frame the site but still manage to bring an elegant style to the look.


On the other hand, the Stone Sisters are deviating from the typical look, and going for a banner that brings all the most important elements to the forefront. Containing portraits of the Stone Sisters’ sunny demeanor, they prove they are the best ad for themselves. And right in the banner are their featured listings and a quick link, getting straight down to business.


The three musketeers team for Arizona Perspective are taking the widescreen flash banner to the next level with its amazing slideshow of photos. This American site by Limelight Marketing sure knows how to maximize its advantages.


Another great example of an engaging dynamic banner is Clive and Steve’s site, also designed and crafted by Limelight Marketing. Not only do the widescreen banner images transition into each other with special effects, but the tag lines also jump out at visitors.


Last but definitely not least is Sandra Miller’s wonderful concoction of a site. Why not just use the entire flash banner as a sliding background? And boom, there you have it! With bright call-to-action buttons smack in the middle and featured listings underneath, Sandra’s got it covered for buyers and sellers alike.


Contact our very talented Approved Vendors, or contact Ubertor directly, and we’d be happy to discuss how you can get started with your own custom built, beautiful Real Estate website.

Real Estate Board of Greater Vancouver (REBGV) June 2014 Market Update

July 10th, 2014 by Danica Lopez De Leon

The monthly market update for June 2014 from the Real Estate Board of Greater Vancouver is up and we’ve made an infographic to help you understand the statistics… Enjoy!

5 Ubertor Sites We’re Enjoying: Boxy and Foxy

July 8th, 2014 by Crystal Lai

In this week’s series of marvelous Ubertor sites, I’ve identified a common design theme of the “boxy look”. Contrary to the recent trend of widescreen designs that stretch from end to end, these websites play off of a look that’s been tried and true. Let’s take a look at these sites that aim to bring their focus front and center!

First off is a niche site of Anthony Caspillo’s that is showcasing the Aquarius complexes in Yaletown. The landing page immediately presents you with a double whammy – the faded building in the background as well as the four buildings in the center. And this is only the beginning of clicking into the well-designed site that manages to bring beauty and functionality together effortlessly.


Craig Adam is not losing out in any way with his dynamic site, set with a moving sky background. It is one well-kept and organized site with plenty of call-to-actions to keep visitors engaged – even the menu tabs come with their own little icons! To individualize itself, this site is definitely thinking out of the box (pun intended).


Next up is Colin Doig’s classy site. Without being too overbearing at all, it still manages to wow visitors with its colorful flash banner. The beautiful imagery is wonderfully contrasted by its black background and this site manages to make the boxy look darn good.


The gray-toned Gossling Kennedy site decides to go with an elegant feel through stylistic touches by the designers. It’s simplistic and user-friendly – right along the lines of how a modern website should be nowadays!


Ali Landucci’s site is the epitome of the boxy look – fully embracing the hard angles by turning it into a masterpiece of puzzle-like components. The different images fit together seamlessly, creating a web mosaic.


If you’re ready to take the next step in expanding your business with a beautiful and custom Realtor website, contact our very talented Approved Vendors, or contact Ubertor directly, and we’d be happy to discuss how you can get started.

Real Estate Board of Greater Vancouver (REBGV) May 2014 Market Update

June 20th, 2014 by Danica Lopez De Leon

Last month’s market update for May 2014 from the Real Estate Board of Greater Vancouver is up and we’ve made an infographic to help you understand the statistics… Enjoy!

5 Ubertor Sites We’re Enjoying: Bilingual Edition

June 17th, 2014 by Crystal Lai

With globalization and the trend of multiculturalism, the need to effectively communicate in more than one language has become increasingly important. Right now, simply being bilingual immediately puts you at an advantage not only in person, but on the web as well! Check out how these Realtors have chosen to expand their market beyond the normal language barrier, using Ubertor.

Manyee Lui is on top of her game with not only one extraordinary site, but triple the effect with one in English, Traditional Chinese, and Simplified Chinese as well. It’s no easy feat to maintain such high quality service, and not surprising at all that she has a team to cater to such high end clients.


Classy black never goes wrong; such as on Kevin Chen’s multilingual sites. Striving to be informative in English, Simplified Chinese, and Traditional Chinese, Kevin make sure that his sites are easy to navigate for the user no matter the language background.


One thing about creating bilingual sites is the fact they seem as if they’re the exact same site. Take a look at John Xing’s site for example, and note how the English site transforms into its Chinese version seamlessly simply by clicking on its respective button.


Next up is Sylvia Shen’s stylish web design displayed on an English, Traditional Chinese, and Simplified Chinese site. Its modernistic look is sure to appeal to a wide crowd on any language level. Sylvia has taken a brave step in reaching out to her potential clients.


Last but not least is Alex Sun with his fresh new site just off the press. Although his Chinese site hasn’t been updated with Chinese translations yet (it’s in the works), the site is ready and primed for its important undertaking.


If you’re ready to take the next step in expanding your business with a bilingual Realtor website, contact our very talented Approved Vendors, or contact Ubertor directly, and we’d be happy to discuss how you can get started.

You can also check out our past “5 Ubertor Sites We’re Enjoying” below:

5 Ubertor Sites We’re Enjoying: MOBILE Edition

5 Ubertor Sites We’re Enjoying: Full Design Edition

10 Ubertor Sites We’re Enjoying: Calgary Real Estate Board (CREB) Extended Edition

5 Ubertor Sites We’re Enjoying: Versatility Edition

5 Ubertor Sites We’re Enjoying: ‘Top Heavy’ Ubertor Sites

5 Ubertor Sites We’re Enjoying: Calgary Real Estate Board (CREB) Edition

5 Ubertor Sites We’re Enjoying: The “Niche” Edition (Part 2)

5 Ubertor Sites We’re Enjoying: The “Niche” Edition

How Technology is Changing How We Rent, Buy, and Sell Real Estate… and How Ubertor Can Help

June 11th, 2014 by Danica Lopez De Leon

Welcome to the business of the 21st century. Real Estate has never been as satisfying as ever in our country. With more and more professionals ready to take on the challenges that this industry can bring, the opportunity to succeed got a whole lot easier with technology.


The industry of Real Estate used to struggle in the last five years. Primarily, the economic recession and housing bubble threatened the entire industry. Although we did see a great loss of jobs and people being placed in a financial crisis, a survey shows that Real Estate workers are actually quite satisfied with their profession. There is a wave of new technologies paving the way for their success, meaning success for anyone looking to rent, buy, or sell Real Estate.


One of the major changes we’ve seen in our rapidly changing world is the use of mobile tools like laptops, iPad’s, tablets, and smartphones. Simply put, these tools allow us to leverage our time and help access information at anytime, anywhere. Real Estate agents are not the ones to sit behind a screen all day! They are out on the road constantly. As a result of having this information more readily available, we end up increasing the quantity of sales since our consumers are using mobile tools more than ever to search for new homes at increasing rates. 


For a while, the biggest gap in the industry was searching for listings on the web. With the technology advancements made and at your fingertips, consumers are able to access Real Estate listings, and with more targeted searches. Mobile has been a catalyst of speeding up this entire process.  Along with increased search efficiency comes accessibility. Agents and consumers have access to all of this technology; however, at times it can also be overwhelming. The real hurdle to jump over is getting all these wonderful tools that will elevate your performance working simultaneously in a seamless way for your consumers.  Nevertheless, Real Estate technology is making deals happen more smoothly, making customer’s lives easier, and driving more business in the form of referrals.


How does Ubertor add value to the process of technology making its mark on Real Estate?

Ubertor is extremely user friendly and allows you to create a website that  specializes in your industry. Along with a team of staff that makes you feel that you have a whole team available to you, it is like being in business for yourself but not by yourself. You are enabled to focus on Real Estate and do what you were meant to do while Ubertor gives you a hand up on technology.

Our Approved Vendors are available at a clients convenience as well, to help you with any of your online markerting needs. Wether it be content writing, designing a new website, or even professional SEO services for your website – our team of vendors are qualified and vetted by Ubertor to ensure you only get the best service.

Using the Ubertor backend is as easy to use as a click of a button and being affiliated with Real Estate boards allows auto integration of listings that truly does provide quite an advantage. With blog posts being automatic and tremendously easy to update, really easy social media integration, and our mobile friendly for on-the-go templates, there’s not much you can really worry about when you work with us.


As the Real Estate industry takes advantage of today’s best technologies, its greatest purpose is delivering the information customers need, exactly when they need it — Ubertor is spectacular for bringing agents closer to their clients and improving the Real Estate process overall.

Optimizing Social Media to its Potential for Your Real Estate Business: LinkedIn Edition

May 21st, 2014 by Danica Lopez De Leon

Last but certainly not least on our optimizing social media series is the one and only… LinkedIn!

Optimizing Social Media Platform #4: LinkedIn LINKEDIN CIRCLE LOGO .jpeg

LinkedIn is a social media network used by over 187,000,000 professionals around the world. LinkedIn offers a huge opportunity to grow your business.


When using LinkedIn, design a business page and make sure your personal profile is all filled in – include a good summary, introducing yourself, and why you’re a good Realtor choice (to buy from and to sell through).

On top of that, join local groups and participate in them. Keep connected with your clients and ask for referrals through their networks just as you would in person. Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise.


Learn to optimize your profile so it appears frequently on search engines like Google. LinkedIn has a ton of authority on many popular search engines. Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google.

On LinkedIn there are three areas to add website links. Instead of just displaying “My website” for example, you can type in a keyword phrase that describes how people can search to find your business (eg. instead of ‘Facebook Fan Page’, change it to something like “Facebook Marketing”).

Another great benefit of LinkedIn is their direct ad campaigns that are targeted to professionals. Because LinkedIn is a professional site, there is less of an opportunity for you to get views from random people, rather, more people interested in business – related information. Select your ad’s audience by seniority, industry, job function, company size, and more.

Social Media Marketing In a Nutshell:


In your Ubertor website you are able to set up all your Social Networks via the “MARKETING” tab all in one place, SO incredibly simple!


And a basic necessity is featuring clickable links to your social networking sites on your website! Please do contact us or chat with us if you would like a walk through on the How-to’s.


So there you have it! Four different ways to leverage social media to your advantage  for the purpose of making more money and business and not just for personal use. Even if you haven’t set foot in any of these social media websites, it is good to start wherever you are at. Don’t let the “well I’m not high-tech” excuse get in the way of you reaching out to hundreds of people through these methods explained above.

We wish you the best of luck in using the tips and suggestions provided as a basic skeleton to work with while you let your creative juices fill in the rest.

Check out our previous articles focusing on Facebook, Twitter, and Pinterest:

Optimizing Social Media to its Potential for Your Real Estate Business: Facebook Edition

Optimizing Social Media to its Potential for Your Real Estate Business: Twitter Edition

Optimizing Social Media to its Potential for Your Real Estate Business: Pinterest Edition

5 Ubertor Sites We’re Enjoying: MOBILE Edition

May 14th, 2014 by Crystal Lai

In this week’s series, we’re touching on the increasing trend of users on mobile sites. Since the smartphone, people are now able to do almost anything on the go – and that involves surfing the web, and looking for Realtors.

All Ubertor sites come with a mobile site that’s easier to navigate, so we got that covered for you. But how do you make sure that it is just as engaging to maintain visitors?

Check out how these Realtors decided to get their mobile sites up to par with some customization! You can also check out more fantastic mobile examples here, by the Limelight Marketing team.

Set in a classic black and white background with dashes of colour, Jim Born’s mobile site sure knows how to draw your eye. His portrait resting side-by-side with the tabs makes his presence pop and stand out among the mediocre mobile sites out there.


As you can probably guess, an integral part of mobile design involves matching your web design while only incorporating what is essential. After all, no one likes a cluttered site on a small screen! Take a look at the Dicaire team’s mobile site, which is clear and straightforward about what is important – outstanding logo, team portraits, and of course contact info! (What better time to advertise your phone number really?)


Team James Hampton on the other hand, is going with a stylish design. Their mobile site is neatly layered, and the overlapping tabs on the house gives a modern appeal. It’s perfectly harmonious to their sleek web design, allowing for consistent branding.


Even minimalist websites need a mobile template, as shown by Carlee Morsund’s example. Simplistic in design, the mobile site is almost a smaller cloned version of the website. Never underestimate the power of consistent marketing!


Of course, mobile websites are not only limited to Realtors, but really to anything on the Internet (and that’s everything basically). Check out UBS Industries’ mobile site and how they utilize call to action buttons effectively, making it just as user-friendly as their actual website!


Get on board and reach more users by revamping your mobile site! 
Contact our very talented Approved Vendors or our team for more information on how you can get your Ubertor mobile website up and running.