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The Best Guide to Real Estate Marketing for Realtors

How to Easily Customize a Cover Photo for Your Facebook Business Page (For Free) + video demo

[fa icon="calendar'] Feb 16, 2017 11:18:58 AM / by UberDara posted in Facebook, Canva, Graphic Design

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Your Facebook business page is a fun way to tell potential leads about your real estate business and a requirement to draw in fans and engagement.

The most prominent piece of your Facebook page is the cover photo. This is the large photo that appears at the top of your page and it makes the first impression on visitors who view your Facebook page. For that reason, you should customize this area, and give the graphic more time and attention than just uploading a scenic stock photo of your city, or the exterior of a home you recently sold.

The good news is that you don't need a graphic designer to create the imagery that will go at the top of your Facebook business page.

You don't need Photoshop or other expensive, complicated software.

So how do I make a great Facebook cover photo for free?

We love using a free graphic design tool, called Canva, for all kinds of designs - [real estate feature sheets], social media post graphics, and especially for creating Facebook cover photos!

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The Ultimate Guide to Your Optimized Realtor Facebook Business Page

[fa icon="calendar'] Feb 15, 2017 3:08:00 PM / by UberDara posted in Facebook

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Digitally advertising on Facebook requires a Facebook business page.

If you don't already have a Facebook business page set up, the idea of building one may seem intimidating. It’s actually pretty easy! I’ll show you how to set one up in the listed below.

If you have already set up your Facebook business page, this is a great opportunity to do a quick review of the page's settings and make sure it’s optimized to be found by your target market.

What do I Need to Set-up my Facebook Business Page?

The step-by-step process is below, but let's start with what information to have on hand to make the process of setting up your Facebook business page go smoothly.

1. A name for your page. The name you choose could be your business name, or any name or keywords that people would use to search for your real estate business. If you just use your first name and last name, consider including the words Realtor or Real Estate Agent, and the city or area you serve.

2. A blurb about your business (meaning: you). This will appear on the “About” tab of your Page. Keep this description to two or three very brief paragraphs is best.
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Create Beautiful Custom Real Estate Flyers for Your Listings... for FREE!

[fa icon="calendar'] Feb 14, 2017 2:22:00 PM / by UberDara posted in Canva, Graphic Design

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There's a free design tool out there, online, and it's allowing Realtors like you to create professional feature sheets - for FREE!

No catch. No credit card required.

It's called Canva. Canva.com, to be precise.

I'm sure you've heard of Adobe's Design software like Photoshop, Illustrator, or InDesign, all of which have some of the steepest software learning curves I have encountered. There’s an important market for the Adobe products but they are just ‘too much’ for anyone who isn't a graphic designer or a photographer.

Enter, Canva.

Canva gives even the most uninspired person design and layout ideas as well as the tools to bring their creations to fruition!

Here are some details...

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Boost Your Real Estate Listings on Facebook & Attract More Qualified Buyers and Sellers

[fa icon="calendar'] Feb 14, 2017 6:44:00 AM / by UberDara posted in Facebook

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Would you spend $5 to get 500 pairs of eyes on your new listing in the next 24 hours?

Facebook makes it easy and inexpensive to get fresh views of your listing.

There are levels of complexity and expense involved with advertising on Facebook. We’re going to talk about a simple marketing solution that takes 5-10 minutes to design, and $5 dollars of your budget.

You don’t want to spend a lot of marketing dollars on Facebook ads until you’ve learned about the basic boosting technique I’m going to teach you in this article, and applied it to your current listings.

Once you see results from a boosting campaign, you may want to more heavily incorporate Facebook advertising into your marketing plan. At that point, you may want to consult with an Facebook Ads expert.

You probably have 5 to 20 dollars you can spare from your marketing budget to spend on your listing, right? Especially if that would mean having more visitors at your open houses, more clicks to your website, and possibly a sale or a new client in the works!

I compare Facebook boosting to buying a 5 dollar lottery ticket, but with better odds than winning the lottery!

It's a small enough risk that it's worth the possible reward, and it's a great introduction to before embarking on more extensive paid online advertising. A Facebook boost allows you to see what impact online advertising might have on your business.

Want to throw your hat in the ring, so to speak?

Just follow my easy boosting instructions below!

How to Boost a Facebook Post

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Easily Post Real Estate Listings to Craigslist in Under 5 Minutes [+ video demo]

[fa icon="calendar'] Feb 9, 2017 1:17:09 PM / by UberDara posted in craigslist, Delegation, Advertising Listings, Tasks

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You've heard of Craigslist. You may have even advertised on Craigslist.

But do you consistently post your new listings on Craigslist?

You probably don't rely exclusively on the MLS to drive interest to your new listing, and the more web traffic and eyeballs you get, the more potential buyers will be viewing NOT JUST the property you have for sale, but also the way you do your marketing.

Craiglist ads have long since been a quick and easy way to get your listing out there on the internet, and we're here to show you the fastest way to get that item off your to-do list.

First - prep the listing information and photos that you'll be posting!

Why prep?

#1: Because it's incredibly satisfying to complete this task quickly and accurately.

#2: Because you might want to delegate this task one day, and this is a great way to create a procedure around it.

#3: Because we have an awesome prep-sheet for you to use. You can thank us later. First, let's see how it's done.

Bonus (#4): You can use the same info if you post on other sites!

 So... we're prepping!

Download this handy (and free!) PDF worksheet that you can fill out for each listing.

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How to Evaluate Your Real Estate Niche Website’s Success (Step 10 of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 24, 2016 1:42:00 PM / by UberDara posted in niche websites

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Once you’ve created a successful Niche website, you can make it happen again and again. And again.

Some of the most successful agents I know have 5-10 farm-area websites to their names… and they all started with one, saw what worked, and then duplicated that process for additional success.

When your website starts showing up on page one of Google for your desired keywords, there’s no doubt that

  • Your phone will ring more often
  • Your name will be better-recognized
  • Your clients and prospects will see you as an authority

How do you determine whether your website is "working"?

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Why Your Real Estate Website Needs to be Fed Regularly (Step 9 of 10 - How to create a Niche Website)

[fa icon="calendar'] Oct 21, 2016 6:19:00 AM / by UberDara posted in niche websites

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A steady diet of content will help your website grow.

Feeding your website content enriches the meal for search engines. And happy search engines, fed regularly, move your website to the top of their search rankings. The time you spend doesn’t have to be complicated or overly involved, but it does need to happen on a steady and consistent basis if you want your website to be the first a potential client sees.

Ian Watt likes to say “if you don’t spend time on your website, neither will anyone else”.

So, let’s talk about blogging.

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Help Search Engines - and Clients! - Find Your Website by using Google Sitemaps (Step 8 of 10 - How to create a Real Estate Farm Area Website)

[fa icon="calendar'] Oct 20, 2016 12:16:00 PM / by UberDara posted in niche websites

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You may be surprised to learn “Google Sitemaps” are not the index or "table of contents” of your website. The term is similar, after all.

Google Sitemaps provides search engines with a dynamic list of your website content, optimized for search crawlers to read and inform.

These Sitemaps let search engines know about updates to your website and make it easier for the search engine to rank you in their listings.

If you haven’t set up Google Sitemaps, it might be weeks before Google notices that your website even exists.

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How to Optimize Your Farm-Area Website so that it Tops Search Rankings (Step 7 of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 19, 2016 2:14:00 PM / by UberDara posted in niche websites

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In plain english, “optimizing your website” means that we are striving to explain to Google what your website is about, so that Google can put your website in front of the right people.

Don’t be afraid, "this" isn’t actually hard, but in a lot of cases, you just have to do something rather than nothing to get this to work. "This" being encouraging search engine to recognize your website, and rank it highly.

There are thousands of Search Engine Optimization (SEO) experts out there.

You’ve probably even gotten spam email offers and comments right on your website, from complete strangers, and I’m sure that there are dozens if not hundreds of ideas, schools of thought and theories on what to do and how to do it.

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How to Track Website Visitors on Your Niche Website (Step 6 of 10 - How to create a Real Estate Farm Area Website)

[fa icon="calendar'] Oct 18, 2016 2:01:00 PM / by UberDara posted in niche websites

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No matter how many years you’ve had your website, it’s perfectly possible that you’ve never looked at how many people visit your site each month, or, more importantly, how they found you.

The best advice you’ll get from me is to install an analytics tracking code EVEN IF YOU DON’T CARE about your website stats (right now).

Installing an analytics tracking code will collect website data to let you know:

  • Who is visiting your site

  • How long they’re staying on your site

  • How many pages they’re visiting

  • Which pages are most popular

  • How they are finding your website (Google? Clicking links?)

  • Which search words on Google they typed in and then clicked through to your site

Imagine the validation of seeing your target audience reading your niche website.

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