Squidoo.com is a website that allows you to create what they call a “lens”. A lens is one person’s view on a topic that matters to her. It’s an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and thousands of products from hundreds of other trusted merchants. You can pick whatever content you want to put in your lens to bring context to your topic. Then, when someone is looking for recommended information, fast, your lens gets his started and sends him off in the right direction. It’s a place to start, not finish. (more info here at their FAQ)
Check out their site for more information. Here is a small snipped of why you should create your own lens –
• Increase your traffic: Your lens points (if you want it to) to your blog and to your website. Lenses have huge credibility with search engines, so your lens can help your other sites rise to the top of Google searches.
Here is Seth Godin’s Lens