The Canadian Real Estate Association (CREA) created a campaign called HowRealtorsHelp.ca to help educate home buyers and sellers on the benefits of using a Realtor. It is an interesting use of flash and video in an interactive format. Check it out.
Thanks to Joel for pointing it out.
I have seen it a couple of times in my building where the fire department is outside trying to gain access into the building to attend a 911 call. Both times, they were let in by someone leaving the building. Does not seem like a very good system.
The CBC ran a story this morning - police seek easier condo access
Vancouver Police have “Project Access” which documents how Police are trying to gain access to condos
Their plan is to have a lockbox outside the building that Police have access to. Seems like an ok strategy… but here is a more high tech solution that could get the job done without having keys outside the building.
What is your condo doing to solve this problem?
As many of you have seen we relaunched our website today… here is the press release:
MEDIA RELEASE
Ubertor Changing the Face of Real Estate Software
Launch of the new Ubertor.com introduces new features, reduced fees
(Vancouver, BC. Mar 10, 2007): The founders of Ubertor, a Vancouver, BC based real estate software company, have rolled out a number of new features that will make their product even more accessible to Agents. With the changes to the software comes a new version of www.ubertor.com, the company’s website.
Among the changes is that they have made their blogging platform available in all versions of their website software. “It was something that we agreed was very important,” said Ubertor Co-founder Stephen Jagger. “The importance of real estate blogging has significantly increased over the past few years.” Now with all Ubertor plans, Agents can try their hands at the growing marketing phenomenon that is blogging.
Also part of the new roll-out is the release of “Ubertor Light,” a low-cost introductory version of the software, aimed at new agents. “It’s meant to help rookie agents get started within the changing real estate market,” said Jagger. “We’ve included rebates and cash back incentives for those that participate as well.”
Ubertor now powers real estate websites in several countries, and all over North America. The software system is designed to make it easy for Agents without prior internet experience to manage their web presence and listings, including: slideshows of images, web content, virtual tours, property “comparables,” a blog and even micro-sites to feature single properties. To introduce the new changes, Jagger and Ubertor Co-Founder Michael Stephenson are waiving the set-up fee on all sites.
More information on Ubertor can be found at the new www.ubertor.com, and also on the Ubertor blog at http://blog.ubertor.com.
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Concord Pacific is promoting its new condo development with a video that does not even talk about the building. It is just pushing the location that the building will be in. This theme is catching on.. .using video to promote real estate without really promoting the real estate itself. Here is Concord Pacific’s video about Gastown:
More on real estate video:
Sitcom used to sell condos
TurnHere.com
WellcomeMat.com (an alternative to YouTube.com)
BMW and Google seem to have a new feature where you can send your Google Maps search to your BMW. Would work well for agents visiting multiple locations, save paper, plus be quite cool.
I also like how BMW and Google have released videos on YouTube to promote the feature.
hat tip: Inman
Tonight was the Vancouver Real Estate Technology March Meetup and it was our biggest yet. At last count there were over 75 attendees in the room including a few from San Diego! We had the pleasure of welcoming Cameron McNeill to the stage who is the co-founder of MAC Marketing Solutions. MAC Marketing, with their developer client Cressey created a 5 series web based show that was an outside the box, “purple cow”, marketing masterpiece that caught the attention of the world wide blogging community, international press and the attention of the real estate community. Cameron spoke about the idea, how it came about, the costs involved, the risks and the exposure that they received from this marketing move.
For your review, here are the links discused tonight:
- DonovanLife - A made for web TV series about a woman’s life in Donovan, a downtown Vancouver condo development. A kind of “Sex and the City” meets “Will & Grace.” - All 5 episodes here
- We also showed Ian Watt’s use of video and Meebo as a way to gain “stickiness” for his website. Check out Ian’s website here and his real estate channel on YouTube here
- Tom Davis was the lucky winner of our door prize tonight. He took home a copy of The Purple Cow written by Seth Godin
- MAC’s website is www.condosbymac.com
Here are a few pictures from the evening:
Stephen Jagger co-founder of Ubertor.com and Cameron McNeill, co-founder of MAC Marketing
Jason, Nicole, Sarah, Steve and Cameron
Vancouver Real Estate Technology Meetup Group Picture
Check out the rest of the March photos here
Would you like to come to the next Meetup? Be sure to RSVP here
Ian Watt has created The Spot On Urban Real Estate using the RealEstateChannel.ca, YouTube.com and the Novus Network to gain exposure to himself and his business.
“The Spot, On Urban Real Estate with Ian Watt, is a weekly segment featured on the Real Estate Channel (Novus Network - Channel 80) highlighting real estate related guests offering a variety of services that will help you through the buying and selling of your home.”
Here is one of his interviews:
Rick Valouche, President of the Real Estate Board of Greater Vancouver
What are you doing to differentiate yourself?
Sometimes people ask us if our system works for non real estate websites, while that is not our focus, we do have many non realtor websites running on our system. Here are a few examples that show how flexible the system can be:
Ross Rebagliati, The First Ever Olympic Gold Medalist in Snowboarding
The famous Indian Cookbook series, A Spicy Touch, by Noorbanu Nimji
Just the other day we unlocked the Cascading Style Sheets (CSS) that controls the look and feel of Ubertor websites. Now, Ubertor clients can have a CSS programmer manipulate their website any way they want, quickly, easily and instantly. The CSS unlock feature comes as part of the $77/month plan and needs to be enabled on your website.
More information coming shortly but if you have any questions feel free to contact us.
Here are some sites that have their CSS modified to have a custom look and feel:
http://www.jameswarren.ca
http://www.andrewhasman.com
http://www.martyhomes.com
http://www.sanfranciscotics.com
http://www.kenleong.com
Looking for more information on CSS? check out:
http://www.csszengarden.com
http://www.w3.org/Style/CSS
http://en.wikipedia.org/wiki/Cascading_Style_Sheets
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