The Globe and Mail ran a story on the changing real estate market and it’s effect on newspaper advertising.
“It’s bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.
What’s worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That’s because a significant chunk of those advertising dollars are moving â€” you guessed, online.”
Are you still advertising in print? do you do any web marketing?
(hat tip – Rob Lewis)