Ubertor on TechCrunch.com
The power of video is awesome. TechCrunch.com, the hugely popular tech blog wrote a post the other day asking for 60 second (video) elevator pitches without using product demos or screenshots. The post was taken off of TechCrunch quite quickly but I emailed in the quick video that I made anyways.
Duncan Riley, the author of the post and the one who suggested people send in videos decided to write a different post about startups using video to promote themselves, and I’m assuming because I got my video into him so quickly he included me. (actually, no idea how he picked, but I’m quite happy that mine was included)
TechCrunch.com has 6 to 8 million visitors per month to their website so this exposure is outstanding. Thanks to Duncan for including me.
Here is the video I submitted:
The beauty about it being video is that it is my message. Not a reworded version or a polished version, it is my words, my version which can’t be adjusted. The really great thing about the use of video to promote your product or service, especially in the Web 2.0 world, is that it is very viral. That post on TechCrunch.com has triggered other bloggers, especially the ones in the real estate community to post on their blogs about Ubertor being written about on TechCrunch, which in turn exposes us to their readers.
Here are a couple of examples:
- Uber-Real Estate Blogger Dustin Luther kindly mentioned and embedded the video in his blog
- TechVibes, Canada’s version of TechCrunch also mentioned and embedded the video in their blog
This video took me a couple of takes and then was loaded onto YouTube. Maybe all in all it took me 1 hour. The exposure is massive and the costs is minimal.
Is there something like this that you could do to promote your real estate business?
(Testing Google Ads Below)