Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Archive for May, 2008

KillerStartups.com - reviews Ubertor.com

Thursday, May 22nd, 2008

killer startupsThe team over at KillerStartups.com reviewed the Ubertor Realtor Website product that we provide and their findings were quite positive. They review 30+ internet startups per working day and allow you to vote for the one you think will be a killer.

Take a moment to read their review of Ubertor.com

Zoning… I keep seeing listings on Realtor websites that refer to…

Thursday, May 22nd, 2008

the zoning of a property. My big question is, if the zoning is a plus for the home, why not explain what the zoning means. I see too often in the description of a home that it is xx zoned. But that is all they say. Why not take the time to explain the benefits of that zoning? or link to the cities website that explains the different zoning rules.

I assume that if the Realtor is adding the type of zoning to the listing description that it is a positive thing.
Why not explain it?

MLS.ca is soon to be Realtor.ca?

Wednesday, May 21st, 2008

Interesting. I heard about this change a little while ago but forgot to check it out. As I understand it the Canadian Real Estate Association is changing the name of the mls.ca website to realtor.ca because it is actually not a true “multiple listing service“.

Question: Are all “real estate agents“… “Realtors“?

Looks like they are upgrading the website along with this change to include Microsoft Virtual Earth maps. It will be interesting to see the site go live on May 28th 2008.

mls realtor

See what Dara Sklar has to say about Ubertor

Monday, May 19th, 2008

Dara Sklar of RealtySupport.ca was the first Ubertor Approved Vendor. In this video she talks about her experience and expertise with the Ubertor system.

New Approved Vendor - Syntric Design

Friday, May 16th, 2008

The team over at SyntricDesign.com has joined the Ubertor Approved Vendor Program. Syntric provides creative and strategic design and marketing services, including:
- Website Design & Development
- Internet Advertising
- Website Analytics
- Email Marketing
- Visual Identity & Branding
- Print Design
- Custom Illustration

They have passed the Ubertor test required to be an Approved Vendor.
Congratulations to Syntric and welcome to Ubertor.

Ubertor and Reachd get some love in the Vancouver Sun

Wednesday, May 14th, 2008

Gillian Shaw of the Vancouver Sun popped by Reachd.com inaugural online video training workshop yesterday. You can find the article in today’s Vancouver Sun. (Digg It)

Amateur videographers turn blogs into bucks

One blogger turned mom-and-pop shop into $60-million-a-year wine store business
Gillian Shaw, Vancouver Sun
Published: Wednesday, May 14, 2008

Ian Watt has never had any video training. He just got his first video camera for Christmas.

But now he is the star of his own business video, transforming his blog into a live show in which he tours Vancouver dispensing advice, hitting real estate hot buttons, winning over fans and enraging critics.

“I just put the camera on the dashboard in a cup holder and drive around,” said Watt, a realtor with Macdonald Realty’s downtown office. “I just chat.

“Sometimes it is just for public awareness. Ninety-nine per cent of people who hire us go to our website first, and when they see this, they can say, ‘Okay, I can understand his personality a little more.’

“The key thing is we’re not trying to be media people. We’re just trying to be ourselves.”

Feedback can be fast. One posting had barely gone online when a complimentary message from a local real estate lawyer popped up on Watt’s e-mail.

Others are not so complimentary. Response to another video in which Watt raised a controversial issue didn’t come in terms that are printable.

On Tuesday, Watt was in a class of 20 aspiring Cecil B. DeMilles at a sold out session run by Reachd.com, a Vancouver training company launched by Stephen Jagger and Mike Stephenson, who also founded the real estate Web hosting and design site Ubertor.

Fourteen of the attendees were real estate agents and the rest represented a cross-section, including from the legal, recruiting and marketing professions. For a $200 fee, participants got the afternoon training session, plus a $150 Flip Ultra videocamera that takes up to an hour of video and plugs straight into a computer to download.

Bad video, or good business?

The latter, says Jagger, pointing to Gary Vaynerchuk’s WineLibrary video blog at tv.winelibrary.com, which has transformed his parents’ small New Jersey liquor store into a $60-million-a-year wine business. Amateur video draws online crowds, as YouTube can attest.

“PR companies can spend a lot of money on commercials, but it is really the content that sells,” said Jagger. “It’s not the polish. In fact, this is better because it is so real.

“It is way better than just having flyers and newsletters and blogs. It is a great way to show who you are and what you are all about.”

While Reachd.com students might not be ready to emulate Vaynerchuk’s colourful delivery, instructor Rodney Bartlett said they should aim to produce short and interesting clips that will keep viewers’ attention to the end.

“The key is having an opinion,” said Jagger. “You don’t want to be too cautious, too generic, too safe.

“It won’t be very interesting.”

Tim Ayres, a realtor with Royal LePage in Sooke on Vancouver Island, was so keen to add the new technology that he got on a ferry Tuesday morning to join the class that was being held upstairs in a pub in downtown Vancouver.

“I write a pretty active blog, and video has been something I have been meaning to get into from the beginning,” he said. “This stuff is really up-and-coming. Nobody is doing it in my area.”

vancouver sun online video

You can see the class opening their new Video Cameras below:

Video Added to Google Maps Results

Tuesday, May 13th, 2008

Google has added video and pictures to the Google Maps results. It is a very interesting addition to the Google Maps functionality. How do you add your video to your listing within Google Maps?

“simply upload your videos to YouTube and ensure that the ‘embed’ option is turned on. Then, associate your video to your business listing through the Local Business Center.

Whether you own a bakery, bed-and-breakfast, or accounting service, enhancing your listing on Google Maps with descriptions, photos - and now videos - is a piece of cake.”

h/t: Reachd
More details here
video google

Ubertor Training (downtown Vancouver)

Sunday, May 11th, 2008

On Tuesday June 3rd from 2pm - 5pm at Ceili’s Irish Pub (670 Smithe) Reachd is holding an Ubertor training session for real estate agents that use or are thinking of using the Ubertor system.

This is an excellent way to learn about Ubertor, what it can do for you and why it is unique in helping you promote your listings.

What will you learn in the Training?

* How to Get the Most out of the Powerful Listing Tools
* Adding Video to your listings
* What are all these enhancements and which one’s do I need?

You will also receive a weekly action plan that will show you step by step what you should do each week to get the most out of your Ubertor Website.

The first 5 agents that sign up can get in for only $99.00. Can’t make it? Send your assistant!
Details and Registration are HERE

Here is an image from the last Ubertor training session that Reachd did:
ubertor training

WANTED: CSS Designers Looking for Work

Wednesday, May 7th, 2008

Are you a CSS web designer looking for some design work?
Are you excellent in design, but not so good at sales?

Take a moment to check out the Ubertor Approved Vendor program. We have lots of design work being past onto our vendors and you could be one of those vendors. Email bryan /@/ ubertor.com if you are interested in learning more.

One of our Approved Vendors has this on every email he sends out:
“Please note, we are currently fully booked and are taking reservations on a project by project basis. We apologize for any delays. Our goal is to provide the best level of service and design and therefore we are limiting our projects to maintain these standards. Thank you for your understanding and thank you to all our amazing clients for allowing us to design for you.”

Interested in getting some design work? We can help you by passing business to you. Keep in mind, all of our Approved Vendors must pass a test to be certified. We do this to ensure that they are qualified to work with the Ubertor software.

Also I just finished writing the previous post and was emailed almost immediately with another great example of a customized Ubertor website. Check out www.povodenproperties.com:
http://www.povodenproperties.com/

Custom Realtor Websites

Wednesday, May 7th, 2008

The Ubertor Approved Vendors have been busy. Here are 3 examples of agent websites that have been customized using Ubertor’s unlocked CSS system. Any designer can build any look on top of Ubertor. These 3 examples are from Burnaby, Mission and Oakville:

www.ruthannewinter.com
http://www.ruthannewinter.com/

www.simonfrasercondos.com
http://www.simonfrasercondos.com/

www.gwenpearson.com
http://www.gwenpearson.com/

Interested in speaking with an Ubertor Approved Vendor? Click here to see a list of them. Also, an Ubertor client shot a quick video about his experience with one of our Approved Vendors. Click here to check out the video.