Ubertor Real Estate Blog

The above is a statement that I heard from multiple agents about Kye Grace’s 72 hour open house. It is not a direct quote from any specific agent, but the overall tone is what 3 different agents at different times mentioned to me. The interesting thing is, that Kye is not single, and has 3 kids at home who were all apart of this marketing idea.

This marketing idea has created a conversation. I spoke at a Century 21 event the other day and asked who has heard about the 72 hour open house and everyone in the room raised their hands. That’s awesome.

I spoke with developer friends of mine and he saw the coverage in the media. Again, awesome.

The point of this marketing effort is all about doing something different. If all of your colleagues are doing the same thing, then you should step out and do something else. You will get noticed.

Search “Kye Grace” in Google Blog search – right now, there are 377 blogs writing about him.

In response to some of the feedback that Kye received from myself and two other sources, he decided to shoot a quick video to answer the critics:

Again, a great use of video, where you get to see and hear Kye explain his position and his thoughts. There is no interpretation needed, as you hear it from his mouth directly through his use of online video.

On a side note, I received another video from Kye, speaking to me directly to thank me for the idea and the Ubertor team for their help. No thanks needed, an idea is just an idea if it is left on the shelf. Kye took a marketing idea and totally ran with it. He got sponsors, press coverage and massive support from the internet. He deserves all credit for the success of the 72 Hour Open House. Implementation of an idea is the most important part!

Congrats Kye.

I stopped in today to see the guys at BuildDirect.com. Today is the big day that they are installing their indoor flooring outdoors to showcase the durability of the floors. When I arrived there, the floors were about half installed. It was a beautiful day today, and the reports call for snow tomorrow – it will be interesting to see how the floors hold up. You can watch all of the action as it happens here – www.watchuswreckafloor.com

If you have not heard by now, Kye Grace ran a 72 hour open house that ended this morning at 10:00am. I popped over there this morning to follow up with Kye and get some of his thoughts on the weekend. Here is what he had to say:

This is an example of how doing something unique and special creates buzz and interest in your business. Check out all of the details at http://www.kyegrace.com/72HourOpenHouse.ubr

Vancouver Realtor Kye Grace gets featured in todays Vancouver Sun for his promotion of one of his listings.

“Vancouver realtor Kye Grace is part of the trend, turning to social media to sell in a downturned market with a 72-hour open house to be video-streamed live over the Internet, starting Friday.”

Check out the complete article in the Vancouver Sun about Kye’s upcoming 72 Hour Open House.

UPDATE: CTV did a story as well, you can see it here. And Global TV just ran a story about it about 15 minutes ago. Will post that link when it becomes available.

What are you doing that is different in this market? What is getting you noticed?

Do you have questions about social media? Twitter? Facebook? Websites? Ubertor?

Reachd is hosting a lunch and learn session on January 28th. For $50 you can come to Ceilis Irish Pub, have lunch and work with Stephen Jagger and Rodney Bartlett to refine, rework and most importantly EXECUTE your strategy to help your business grow through online marketing channels.

Complete details here – http://www.reachd.com/lunch – be sure to sign up soon as there is limited room.

Since I did my talk at the RE/MAX Kickoff Event the other day I have received lots of calls and emails about Twitter and who would be good for Realtors to follow in the Twitter world. Here are 4 people I suggest you follow:

http://twitter.com/ianwatt
Ian Watt is a Vancouver Realtor that uses technology (Twitter, Facebook, Video) to promote his business. He has cut all paper advertising and his business is thriving.

http://twitter.com/jburslem
Joel Burslem, a native of Vancouver, now works for Inman News as their VP of Content. He is the founder of FOREM Blog and has lots of experience in the online marketing world of real estate.

http://twitter.com/shanegibson
Shane Gibson is a professional sales trainer and author. He dispenses lots of wisdom through his Twitter feed and his blog. Follow Shane to learn more about systematizing your sales efforts and closing bigger deals.

http://twitter.com/garyvee
Gary Vaynerchuk is a super successful personal branding machine. Watch Gary’s Twitter stream, interact with him and learn how to promote your business using video.

If your interested in following me, you can do that here – http://www.twitter.com/sjagger

Here is a quick video that talks about real estate leads and how to get them from using the internet to show your expertise rather than withholding information and requiring potential clients to give up personal contact details. Drip email is DEAD. Managing a database is almost DEAD. Consumers will choose to “follow” you if you put out good quality information.

I shot this quick video the other day after my keynote speech that I gave to the RE/MAX agents at Marine Dr Golf Course. I was hired to talk about Twitter, Facebook and Online Video and their benefits to business. It was a great event and lots of fun.

For those that could not make it to Inman News Connect in New York, here is Gary Vaynerchuk‘s keynote speech. The first 10 seconds have sound, but no video, just give it a few seconds.

hat tip: Kelly for shooting the video

I’m at Inman Connect in New York. I just finished speaking on my panel and am waiting to get rolling back to the airport. I wanted to post the video that I shot earlier this morning. (Inman Recap will be posted later) It is Gary Vaynerchuk, who was the keynote speaker today, talking about the Reachd training. You might remember Reachd did a training session in June 2008 that had Gary Vaynerchuk as a guest speaker. Gary is a rockstar businessman and very motivational to listen to. Here is what Gary had to say about Reachd:

Interested in attending a Reachd training? Below is a list of the Reachd January training opportunities.

1. Market Like a Sniper with Google Adwords – 3 Hour Course at Ceili’s Irish Pub in Downtown Vancouver. If you are paying for advertising on Google and want to save some money and get better results attend this training.
   January 13th 2pm – 5pm Cost $149.00
   Read more about the Google Adwords training
   
2. Explode Your Growth with a Blog – 3 Hour Course at Ceili’s Irish Pub in Downtown Vancouver. In this course you will learn to setup your blog if you don’t have one and learn why blogging is still important and what topic will make your blog a success.
   January 15th 2pm – 5pm Cost $149.00
   Read more about the Blogging Course
   
3. Build a Site Google Loves! - 3 hour course at Ceili’s Irish Pub in Downtown Vancouver. A website with no traffic is like a storefront with on front door. We will teach what google looks at when they visit your site and how to get your site to show higher on Google list
   January 20th 2pm – 5pm – Cost is $149.00
   Read more about the SEO Training
   
4. SEO Essentials Bootcamp – 2 Day SEO Bootcamp in Downtown Vancouver. **Limited to 6 people** Spend 2 days learning the detail what it takes to get higher ranking for your website + all attendees will receive a personalized action plan for their website.
   January 21st & 22nd – Cost is $1000 ** $900 before January 15th.
5. Marketing with Online Video – 3 hour course at Ceili’s Irish Pub in downtown Vancouver. Each participant will receive a FREE Flip Video camera ($169 Value) and learn to create, post, and promote videos online. Video is an effective way to build relationships online.
   January 27th 2pm – 5pm – Cost is $225.00
   Read more about the Video Course
   
6. **NEW** Reachd Lunch & Learn – 2 hours at Ceili’s Irish Pub – Lunch is included! Steve Jagger and Rodney Bartlett will both be on hand to answer your questions at our lunch and learn session. This is an opportunity for you to begin implementing what you have learned in past courses
   January 28th 12pm – 2pm – Cost is $50.00
   Read more about the Lunch and Learn
7. Social Media Guided Tour – 3 hour course at Ceili’s Irish Pub in downtown Vancouver. Learn about some of the most popular social media websites like, Twitter, Facebook and LinkedIn and how you can use these sites to market your business.
   January 29th 2pm – 5pm – Cost is $200.00 Read more about the Social Media Training

Have a profitable 2009!