Brilliant Use of Facebook for Marketing (video)
Ikea’s marketing team came up with a brilliant campaign that cost them nothing to implement while getting hundreds of viewers and getting their customers actively engaged in the product. Here is a video that explains more:
This is the kind of outside the box marketing that could work in real estate – think Developer/Project Marketing

[...] A Vancouver Real Estate Blog recently posted an interesting video showing how IKEA used facebook (successfully) and created an engaged and interested following. [...]