Editor’s note: Guest author Cameron Herold has been coaching, speaking to, and helping entrepreneurs on five continents build their companies. He started BackPocket COO to be able to coach and mentor young, fun companies, and help them make their dreams happen. Cameron Herold is one of the country’s most innovative business leaders and was a leading force behind one of the most successful new business ventures of the last decade, 1-800-GOT-JUNK?. (complete bio)
My dad used to have his company logos and lists of the products he sold on our family car! It served as a rolling billboard, and he parked it strategically: no matter where we went, he found the spot that would garner the most views from passing pedestrians and other drivers.
Later, with College Pro Painters, many of us painted our old, used vehicles in a bright yellow color with our huge red and white company logos. These “big bird” vans, as they were called, attracted attention and got us clients. Some franchisees even “bartered” with gas stations: in exchange for parking their vans at the stations overnight, College Pro Painters would buy gas from the proprietor all summer long. The arrangement benefitted all those involved, and put College Pro Painters front and center at all times of the day.