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Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Archive for July, 2011

HootSuite For Real Estate Agents

Sunday, July 31st, 2011

The other day HootSuite published an info sheet about how their social media dashboard can help real estate agents in their business. Check it out below:

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, August 4th 2011

Wednesday, July 27th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fences about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on August 4th @ 2:00 PM PST.

Simply click on this LINK at the time of the LIVE TOUR and JOIN!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, July 26th 2011

Thursday, July 21st, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fences about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on July 26th @ 10:00 AM PST.

Simply click on this LINK at the time of the LIVE TOUR and JOIN!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Congratulations Zillow.com On Your IPO Today!

Wednesday, July 20th, 2011

Its a big day for the team at Zillow.com today. Their stock went live on the Nasdaq Stock Market under the symbol Z today, which “climbed to $43.21 at 11:26 a.m. New York time, after earlier surging to $60. Zillow had raised the price range on the IPO to $16 to $18 a share earlier this month, after initially proposing to sell at $12 to $14.” (source)

We have had the opportunity of being around the team at Zillow for quite a few years now. They have a fantastic culture with a very unique product for the real estate world.

David Gibbons, an ex-Zillow employee (who I’m sure is very happy with the IPO today) was kind enough to let Ubertor and Reachd.com run one of its training sessions in their offices in Seattle way back in 2008, where we brought Gary Vaynerchuk in to chat with the group. But even before that, we have attended events at the Zillow offices and even met up with a couple bloggers who were driving across the US on route to Inman Connect 2007 conference in San Francisco.

Congrats to Zillow.com on their big day!!

Ubertor Powers Property Showdown Website For Calgary’s CITY TV

Tuesday, July 19th, 2011

CityTV Calgary has a new show coming out called Property Showdown with the web aspect of it powered on the Ubertor system.

From their website:

“Property Showdown- a brand new show featuring three teams of Calgary real estate agents who vie for the chance to get the deal done for local homeowners and those looking to buy. Each of the teams is comprised of an entertaining duo who is forced to use their diverse skill sets and think on their feet as they strategize to win over the clients’ confidence. Which team will become the big guns and which will be left in the dust? Find out who will have the game plan and charisma to walk away with the deal. Coming this summer, only on City TV.”

An Ubertor Approved Vendor was chosen to do the website customization along with the Facebook page. Here is what Kye Grace had to say about the project:

I was pretty excited when Tom Lam of Urban Property asked Four Cross Marketing to be involved in this project. I loved the concept and the dynamics of the ‘showdown’. It was tough to keep it a secret until the official announcement.

Some of the challenges included the multimedia rich content that would come as the show went to air, blending the amount of static content needed and with dynamic content of video and images. It also needed to have a clear call to action for Realtors and home sellers looking to be on the show to ensure they were drawing a deep pool of Realtors and home sellers.

We are using Google Optimizer and Analytics to display different call to actions to visitors targeting Realtors and home sellers. From this data we can tell which are most effective. This is a great way to determine which wording, design or imagery creates the best results for your site if you have the resources to create multiple designs.

We also used Ubertor to host the content for the their Facebook page utilizing Facebook’s new frame functionality. This allows content on each of the custom tabs to be easily updated.

Ubertor Testimonial from Neil Chahal for Uber Tin!

Thursday, July 14th, 2011

These type of E-mails make my day.

Below you’ll find an E-mail testimonial from Vancouver Realtor, Neil Chahal about Uber Tin’s superb customer service. If you have ever chatted with Uber Tin in Live Help, I’m sure you’ve experienced the same type of service from her. She tends to go beyond her call of duty, to ensure our clients and visitors are well taken cared of.

Nice work Uber Tin!

Hi Bryan,

I’m writing today with regards to one of your employees: Tin. In the few months that I have been working on my website, she has really gone above and beyond with her customer service and I feel that her excellent work should not go unrewarded. She is knowledgable, prompt, and is able to “diagnose” and “treat” website problems with amazing ease. In fact, she is so good at what she does that I will typically wait with my questions until she is on shift, just so that I can work directly with her. I truly believe that she is a perfect model for what the ideal Ubertor agent should strive to be.

Please take this email as an endorsement of her hard work, dedication, and reliability. She says what she will do and then ALWAYS follows through. If I were you, I would certainly consider offering a raise or promotion to an employee as great as Tin.

If you have any questions, please do not hesitate to contact me at the coordinates below.

Thanks Bryan!

Regards,

Neil

Interactive 360 Video

Thursday, July 14th, 2011

I popped into the Dexter Realty office today in Kerrisdale to meet with long time Ubertor clients… after our meeting, Ubertor’s first Realtor client (back when we called ourselves Combustion Listings) Ed Gramauskas pulled me aside and we chatted about all things internet. Ed showed me a cool video they have on their website of an interactive 360 video that allows you to move the camera around while the video is playing. Check it out, I embedded it below:

Royal Pacific Real Estate Agent Eunice Gall Launches Ubertor Website

Wednesday, July 13th, 2011

Eunice Gall, a Vancouver Realtor from Royal Pacific Realty has launched a new website with design assistance from an Ubertor Approved Vendor. The site is a great example of a how you can not only customize the look and feel of an Ubertor website, but also add any language. Eunice has a Chinese version of her website available to her Chinese speaking clients. Check it out (English / Chinese)

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, July 21st 2011

Tuesday, July 12th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fences about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on July 21st @ 2:00 PM PST.

Simply click on this LINK at the time of the LIVE TOUR and JOIN!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Thornbury Ontario Agents Launch Ubertor Website

Tuesday, July 12th, 2011

Thornbury Ontario Real Estate Agents Doug Beaumont and Michael Kearns have launched a new Ubertor website with the design help of an Ubertor Approved Vendor. This custom website features their listings as well as properties found within their MLS. I especially like how the video in the widget on the right pops open into a lightbox.

Are you interested in an Ubertor website? Have questions? Just contact our live help team – they are online and waiting to assist you.