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Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Archive for September, 2011

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, October 4th 2011

Thursday, September 29th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on October 4th @ 2:00 PM PST.

Simply click on this LINK and register!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Recap: Social Media Week – Real Estate Summit

Friday, September 23rd, 2011

Yesterday afternoon was the Real Estate Summit portion of Social Media Week. It was an afternoon session with 6 speakers speaking for 20 minutes on specific topics. With over 100 real estate professionals in the crowd the event was a huge success. If you missed it, you can read the transcript of the event here, as it was live blogged by Lorraine aka Raincoaster. Curious to see what the event looked like? Pop over here to view a bunch of photos from the event.

Here is the lineup of speakers from last night:

Tom Everitt – Online Video For Your Real Estate Business
Debra Trappen – Managing/Harnessing Your Online Reputation and Recommendations Strategy
Kye Grace – Tracking Your Online Efforts with Google Analytics
Scott Dawson – Using Social Media To Build Relationships and Get Deals
Bocar Dia of HootSuite – Using Hootsuite.com For Your Real Estate Business
Cliff Stevenson – Virtualization of his Real Estate Business (outsourcing, wikis)

A big thank you to each of them for taking the time out of their busy days to share their expertises.


Over 100 Real Estate Professionals in the crowd


Speaker: Bocar Dia from HootSuite.com


Speaker: Scott Dawson, Mortgage Broker


Speaker: Cliff Stevenson, Realtor


Speaker: Tom Everitt, Realtor


Speaker: Kye Grace, FourCrossMarketing.com


Kathy Stilwell and Ben Chimes, Realtors


Speaker: Debra Trappen, Director of Training, Coldwell Banker Bain | Seal


Live Blogger: Lorraine


Tom Everitt, Stephen Jagger and Scott Dawson

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, September 29th 2011

Tuesday, September 20th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on September 29th @ 2:00 PM PST.

Simply click on this LINK and register!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Ellen: “The Funniest Real Estate Listings”

Tuesday, September 20th, 2011

“Zoocasa Must Pay Damages To Agents” via Vancouver Sun

Monday, September 19th, 2011

Gillian Shaw of the Vancouver Sun reported today that Zoocasa has been told to pay damages to two Vancouver real estate agents. “Charles Bilash, who held copyright to 24 property descriptions and 99 photos posted by Zoocasa, is to receive $30,750 in statutory damages. Michael James Walton will get $1,250 for five property descriptions.

You can read the whole story on the Vancouver Sun here.

What do you think of the outcome?

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, September 20th 2011

Thursday, September 15th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on September 20th @ 2:00 PM PST.

Simply click on this LINK and register!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Social Media Week – The Real Estate Summit – Sept. 22nd 2011

Tuesday, September 13th, 2011

Social Media Week is coming up! It is happening in Beirut, Berlin, Bogota, Buenos Aires, Chicago, Glasgow, Los Angeles, Milan, Moscow, Rio De Janeiro, Sao Paulo and of course Vancouver. Social Media Week is a 5 day event, running at the same time in each city, and is FREE to attend.

Teri Conrad and myself are putting together The Real Estate Summit portion of Vancouver’s Social Media Week and you are all invited. It is happening, Thursday, September 22nd at Ceilis Irish Pub from 12:30pm – 4:00pm with an after party happening right upstairs on their open air patio! Remember, the event is FREE, so come down, bring your team and learn about social media for the real estate professional.

We setup the agenda to be quick, 20 min presentations so that we can give you a nice overview of a few important topics. Here is the agenda:

1:00pm – Introduction / Welcome (Steve Jagger)

1:15pm – 1:35pm – Tom Everitt – Online Video For Your Real Estate Business

1:40pm – 2:00pm – Debra Trappen – Managing/Harnessing Your Online Reputation and Recommendations Strategy

2:05pm – 2:25pm – Kye Grace – Tracking Your Online Efforts with Google Analytics

2:30pm – 2:50pm – Scott Dawson – Using Social Media To Build Relationships and Get Deals

2:55pm – 3:15pm – Bocar Dia of HootSuite – Using Hootsuite.com For Your Real Estate Business

3:20pm – 3:40pm – Cliff Stevenson – Virtualization of his Real Estate Business (outsourcing, wikis)

3:45pm – 4:00pm – Q&A With All Of The Speakers

4:30pm – After Party On The Upstairs Patio of Ceilis

Remember, it is a FREE event, and seating is limited. So register online here right away. See you there!

Who are these speakers?

Tom Everitt is a 6 yr Medallion member of the REBGV and the owner of his own boutique real estate brokerage. He is an award-winning speaker who brings passion and humour to his business.

Tom’s Topic: He believes that video is the single greatest tool for bringing Realtors out of their shells and on to the forefront of their business, increasing not only their ‘trustability’ but their profits and career lifespan.

Debra Trappen is the Director of Training and Community Engagement for Coldwell Banker Bain|Seal…wrangling all of the company’s Oregon and Washington locations. Debra is passionate about living life out LOUD and enjoys Training and Inspiring #swagga, Social Networking (Connecting), Travel, Real Estate, Karaoke, Wine, and CHANGE!

Debra’s Topic: We all agree…managing your online reputation is paramount in our business today. Knowing what your clients and sphere are saying about you, your service, or company is just as important as providing them all a simple platform to share their testimonials/recommendations with others. Join us as we review some of the most efficient ways to harness all of the above into a manageable process.

Cliff Stevenson is a Calgary Realtor who runs a paperless operation utilizing virtual workers in other countries to help him manage and build his business.

Cliff’s Topic: Cliff will speak on how he virtualized his Real Estate Business using online tools and offshore labour.

Scott Dawson is a mortgage broker with Verico Paragon Pacific mortgages. Specializing in Mortgages for the Self Employed, Scott has used Social Media to build his personal brand awareness and establish referral relationships.

Scott’s Topic: Using Social Media To Build Relationships and Get Deals

Bocar Dia is a part of the HootSuite.com team. HootSuite.com is a social media management tool that allows you to manage your social networks.

Bocar’s Topic: Bocar will show how HootSuite can be used in the day to day life of a Realtor.

Kye Grace is the owner of Four Cross Marketing a boutique real estate marketing agency in Vancouver. Besides managing the agency Kye focuses on developing and improving onsite conversion methodology and strategic SEO. Kye worked for a number of years as a licensed realtor, and is known internationally for his social media & online marketing adventures.

Kye’s Topic: Google Analytics is potpourri of numbers, graphs and data that most find overwhelming. Come learn what 3 items in analytics really matter to you when self managing your website’s performance and where to find them. Along with quick tips on how to improve these you will be better equipped to understand how your site is actually performing.

Learn to Maximize Your Ubertor Website: Live Ubertor Tour, September 15th 2011

Friday, September 9th, 2011

Get expert advice from an Ubertor specialist on how to use the basics of the system. This is a great start for all new Ubertor users eager to learn how to begin maximizing their website for the most return. This is a live guided tour of Ubertor’s control panel – so if you’re on the fence about Ubertor’s software, click in and join the tour. See how easy it is to get a website up and running.

Join in 2 easy steps (Live Tour is FREE):

1. Register for the Live Tour on September 15th @ 2:00 PM PST.

Simply click on this LINK and register!

2. Use your microphone and speakers (VoIP) – a headset is recommended.

The live tour will go over the following topics:

1. Logging into your control panel (1 minute)

2. The Dashboard – Overview of cool tools to get your site running (9 minutes)

* Google Maps – Map your listings with 3 different views
* Google XML SiteMaps – Get found on Google faster than others
* Feedburner – Get your blog going with Feedburner
* Google Analytics – Start tracking the number of people coming to your site
* Favicon – Change your favorites icon

3. Crafting your own page (15 minutes)

* Adding content
* Adding photos
* Adding videos

4. Power marketing your listings (15 minutes)

* Display your photos
* Adding files, like floor plans and strata docs to your listings
* Mapping your listing on Google
* Giving your listing its own domain (URL)
* Adding music to your listing
* Have an open house? Advertise the listing as an open house
* Virtual Tours
* Get your listing on Craigslist – and looking good!
* Adding your own filmed video to the listing

5. Unveil the power of CSS and how it can help you mastercraft your website (5 minutes)

6. What is Twitter? How to use it with your website (5 minutes)

7. Q & A (10 minutes)

**1 LUCKY attendee will win $57.00, just for taking the tour!**

Gary Vaynerchuk at RE/MAX Hallmark’s 30th Anniversary (video)

Friday, September 9th, 2011

Gary Vaynerchuk talks to a group of real estate agents about how social media & the thank you economy are changing business and amrketing. Twitter, Facebook, Foursquare, Klout and more are covered. Content vs Context. Filmed in Toronto, Ontario at RE/MAX Hallmark’s 30th anniversary celebration. (hat tip: Benjamin Bach)

Calgary CIR Realtor Stacy Miller Launches Ubertor Website

Friday, September 9th, 2011

Ubertor Approved Vendor Ko Kimura emailed me about a new site they just designed and launched for Calgary Realtor Stacy Miller. Take a moment and check out their work.