Many of our clients are successfully adopting their niche strategy to target a specific audience. At a very low cost, the rewards are huge! Here’s why:
After advocating the merits of niche websites, of course we have to show you examples of Realtors who have delved into this with success!
Here are 5 Realtors using the power of the “niche” to successfully run and operate their Real Estate businesses on the Ubertor platform.
Monet Tyler is standing strong with one main site as well as niche sites for Anmore and Heritage Woods. The key thing she has done is maintain a strong bold presence with her main site, but at the same time providing easy and quick access to her niches (on her left sidebar). She ties it all together with dark themes and elegant fonts and that’s how her branding is established.
Or see how the Bettina Reid Group does it with their main site and their niche site for Encore at Hillcrest. They have their logo and slogan prominent on the masthead on both their sites, while using their portraits for the main one and a more focused building photo for their niche site. Everything else is the same for consistency (and really that just makes your life easier with the same design).
Once you see how effective niche sites are, it gets kind of addicting (Ian Watt anyone?). Pete Shpak started out with his own site, then recently branched out into building individual sites for very specific buildings like James Condos and Wall Centre-False Creek. He didn’t stop there though… With business partner Leo Wilk (who also has his own niche sites), he’s also created a niche website for Beasley Condos and Mondrian Condos. Thankfully, this is one addiction that is actually helpful! His own two condo sites and his two condo sites with Leo Wilk are also branded accordingly to create a clear cut branding scheme.
For Patricia Houlihan’s three sites, branding is so consistent that I can barely tell that they’re different sites. The main differing factor is colour coding her main site, Vancouver Views site red, her niche Deep Cove Homes site green, and her niche Waterfront Vancouver site blue. Once again, having everything mostly the same just makes managing three (or however many) sites so much easier. Although do remember to put relevant content in each corresponding site to help them rank higher in their respective niches!
Cortney Lessard definitely knows where it’s at by steadily taking over niches. From his main site, he links to not two or even three, but five neighbourhood sites. Besides his Athlete’s Village site in green, he’s maintained all the rest in grey with a consistent font and look, using flashy banners just to spice things up a bit. He also created niche sites for Coal Harbour, Suter Brook, Klahanie, and Newport Village.
After all these great examples of Realtors out there using this tactic, we strongly urge you to explore your own niche, educate yourself on your chosen niche, and become an expert!
You can get set up with your very own niche site on the Ubertor platform for as low as $17.00/month.
The first 30 days are free, cancel whenever you want and absolutely no set up fees.
If you’re interested and want to get started, you can contact our very talented Approved Vendors or simply fill in the form below, and one of our team members will be in touch.
Is the Real Estate market too big for you? Feel like a small fish in the big pond? Advice from many experienced Realtors on helping you stand out is taking over a small bit in the big pond and calling it your own.
Throughout the years, I’ve seen many Realtors come and go, and those that stick around (and do quite successful) are the Realtors who have chosen a niche, learned the ins and outs, and became an expert in that chosen niche. My goal with this blog post is to simply share what I’ve seen work so well, for so many.
Now, I define a niche as something you have laser focus on. In the case of Real Estate, that can be a specific area, property type, specific building(s), or even a specific type of clientele.
How you may go about choosing your niche is up to you – it’s all about finding an interest that fits you and your business. And of course, doing the hard work to understand your niche like the back of your hand.
Below is a list of value points I’ve personally seen and experienced with Realtors I have worked with, that have chosen a specialized niche.
Homework + Focused + Specialized = Expert
The first main advantage of having a niche that you are focused and specialized in is becoming an expert in that field. Remember though, you need to put in the work. You need to study your niche, learn it, and know everything about it. Once you put in the time to understand what it’s all about, let the world know through your marketing. And if you’re the expert, clients will come to you instead of you reaching out to them (true story). And let’s be honest, that’s what everyone wants.
This leads (aha see what I did there) directly into the next big gain – getting quality leads. Not only are more clients coming to you, but the quality itself is also vastly improved. You can be sure the leads you are receiving have a definite interest already as they’re narrowing down the criteria to what they want to buy or sell.
Branding to a Target Audience
Another benefit of having a niche is that you’re not casting a huge net to sea hoping to catch some grade-A salmon; instead you can develop an efficient and deadly hook, targeting the very fish you want to catch. Having a special group of clientele means that you can better focus on what appeals to them, brand and market yourself correspondingly, and the catch will surely follow.
Search Engine Optimization
And did we mention that the niche will be yours?! Meaning if anyone were to even search for criteria pertaining to your niche, whether it be Point Grey homes for sale (Google “Point Grey homes for sale”) or Coal Harbour Condos (Google “Coal Harbour Condos”), you will automatically rank so much higher just on the basis that your site is directly relevant. Now all you need to do is update your site frequently with relevant content so Google can’t resist putting you up top.
At the end of the day, I’m not saying re-think your entire business plan if you don’t have a niche, but instead keep an open mind to focusing on a niche as there is tremendous value if you do it right. Or if you don’t have a business plan at all, choosing and focusing on a niche may be a good first step.
I’ll follow up with another blog post with a few Ubertor users that have chosen a niche, and have created a plan around it. The goal is to show you first hand, how it’s done, and what you can do with your business and Ubertor.
In this weekend’s digest we’re giving you a simple infograph on which of Canada’s two Real Estate powerhouses have the higher costs of home ownership. While Vancouver may have higher prices in general, and therefore higher mortgage payments, other factors play a big role and makes things well…a little bit more interesting. What makes Toronto a more expensive city to own a home than Vancouver? Could it be weather? municipal bylaws? or both?
Recently I’ve been noticing Realtors who are still using a standard size template for their websites (I highly recommend switching over to a widescreen template). Even for our users using our stock templates, it would be a great idea to start thinking about “widening” your website – as it will truly display and showcase your photos better and it’s a widely popular option (no pun intended).
With modern monitors becoming larger and larger, and customers’ appetite growing correspondingly, it really is the time now to step up your game and cater to their taste. Take advantage of this and make your website stand out by displaying as LOUD and CLEAR as you can!
And really you can see how marvelous it can look just by seeing how these fellow website owners are extending their sites to the farthest lengths imaginable…
Winnipeg Realtors, “The Dave Saran Team” demonstrates my point completely by utilizing every portion of the widescreen view on their site. The myriad sections overflows with information, and at every corner you turn to (literally), help is being offered to meet your every need. That, my friends, is what your site should be accomplishing.
I love how refreshing this site looks from Naples Realtors, Wilson & Associates. Even while using the entire screen, it manages to still retain some simple clear cut elements. It also boasts one of the top advantages of using a widescreen template – huge HD photos instantly upgrade any site to a higher level.
Obviously this is in no way confined to just Real Estate websites, as anything out there imaginable can benefit from a bigger view. That’s the current trend whether with TVs or with your smartphones. Check out how this cute site by Yumyum!, a sweet little restaurant, has used bright bold colours and a slideshow of food pictures to attract consumers.
Many Realtors are probably already familiar with Downtown Vancouver Realtor, Ian Watt and his campaigns, so it comes as no surprise to anyone that one of his huge fisheye photos dominates his home page. That comes as a tip: if you have a strong focal point that you want your target audience to see, why not just enlarge the heck out of it and showcase it on your site? Surefire way to grab anyone’s attention and 101 for branding.
Who says you have to keep photos just in the middle?! Check out how Sotheby’s Realty in Oakville is maximizing the full extent of their widescreen by using the picture as their background! The widescreen can cater to any style – modern, fresh, or classy – look how they’ve managed to turn it so high end! Plus they’ve truly maximized display through their use of photo blocks, whether for their properties or their portraits (it appears Instagram is not just a mere fad guys).