Many of our clients are successfully adopting their niche strategy to target a specific audience. At a very low cost, the rewards are huge! Here’s why:
After advocating the merits of niche websites, of course we have to show you examples of Realtors who have delved into this with success!
Here are 5 Realtors using the power of the “niche” to successfully run and operate their Real Estate businesses on the Ubertor platform.
Monet Tyler is standing strong with one main site as well as niche sites for Anmore and Heritage Woods. The key thing she has done is maintain a strong bold presence with her main site, but at the same time providing easy and quick access to her niches (on her left sidebar). She ties it all together with dark themes and elegant fonts and that’s how her branding is established.
Or see how the Bettina Reid Group does it with their main site and their niche site for Encore at Hillcrest. They have their logo and slogan prominent on the masthead on both their sites, while using their portraits for the main one and a more focused building photo for their niche site. Everything else is the same for consistency (and really that just makes your life easier with the same design).
Is the Real Estate market too big for you? Feel like a small fish in the big pond? Advice from many experienced Realtors on helping you stand out is taking over a small bit in the big pond and calling it your own.
Throughout the years, I’ve seen many Realtors come and go, and those that stick around (and do quite successful) are the Realtors who have chosen a niche, learned the ins and outs, and became an expert in that chosen niche. My goal with this blog post is to simply share what I’ve seen work so well, for so many.
Now, I define a niche as something you have laser focus on. In the case of Real Estate, that can be a specific area, property type, specific building(s), or even a specific type of clientele.
How you may go about choosing your niche is up to you – it’s all about finding an interest that fits you and your business. And of course, doing the hard work to understand your niche like the back of your hand.
Below is a list of value points I’ve personally seen and experienced with Realtors I have worked with, that have chosen a specialized niche.
In this weekend’s digest we’re giving you a simple infograph on which of Canada’s two Real Estate powerhouses have the higher costs of home ownership. While Vancouver may have higher prices in general, and therefore higher mortgage payments, other factors play a big role and makes things well…a little bit more interesting. What makes Toronto a more expensive city to own a home than Vancouver? Could it be weather? municipal bylaws? or both?
Recently I’ve been noticing Realtors who are still using a standard size template for their websites (I highly recommend switching over to a widescreen template). Even for our users using our stock templates, it would be a great idea to start thinking about “widening” your website – as it will truly display and showcase your photos better and it’s a widely popular option (no pun intended).
With modern monitors becoming larger and larger, and customers’ appetite growing correspondingly, it really is the time now to step up your game and cater to their taste. Take advantage of this and make your website stand out by displaying as LOUD and CLEAR as you can!
And really you can see how marvelous it can look just by seeing how these fellow website owners are extending their sites to the farthest lengths imaginable…
Winnipeg Realtors, “The Dave Saran Team” demonstrates my point completely by utilizing every portion of the widescreen view on their site. The myriad sections overflows with information, and at every corner you turn to (literally), help is being offered to meet your every need. That, my friends, is what your site should be accomplishing.