While tracking the process of building our clients’ Real Estate websites, I’ve noticed that some Realtors are still missing basic, key elements that makes home pages successful. Don’t worry though, I’ve gathered 6 points you can see below, that you should consider adding, when building your home page.
1. Name and Contact Info
It hardly seems fair to even include this on the list as it’s an absolute no-brainer. This is always displayed as prominently as possible as you are marketing yourself. But you’ll be surprised how many times, some Realtors forget to add their phone number or EMail on their homepage.
2. Calls to Action Buttons
Any marketing strategist will tell you that to create leads, you need calls to action. Get visitors clicking on something that interests them to take them to a contact form where they can leave their contact info, or allows them to call you on the spot – this is valuable for you to nurture them into a client.
3. Feature Listings
As a Realtor, what better way to grab your potential clients’ attention than to WOW them with spectacular listings you’re selling. It’s one way to get straight to the point, and also lets your current clients know you’re keeping their property up front and centre.