Last but certainly not least on our optimizing social media series is the one and only… LinkedIn!
Optimizing Social Media Platform #4: LinkedIn
LinkedIn is a social media network used by over 187,000,000 professionals around the world. LinkedIn offers a huge opportunity to grow your business.
When using LinkedIn, design a business page and make sure your personal profile is all filled in – include a good summary, introducing yourself, and why you’re a good Realtor choice (to buy from and to sell through).
On top of that, join local groups and participate in them. Keep connected with your clients and ask for referrals through their networks just as you would in person. Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise.
Learn to optimize your profile so it appears frequently on search engines like Google. LinkedIn has a ton of authority on many popular search engines. Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google.