Buyer’s aren’t looking to make big expenses and sellers are holding off until the new year. The decrease in home sales around the holidays is nothing new. Regardless of this stagnation, I’m sure, that all forward-think realtors will agree that the so-called holiday slump is not something to fear, but rather something to embrace. Guaranteed, sales will be slower as the days get colder and the urge to kick back, relax and take off your realtor hat is higher. However, just because numbers might be loosing momentum it doesn’t mean that you have to too.
The holiday season is a great time to prepare and get ahead of the game. It’s time to dust off all those marketing to-do lists and get cracking.
Here are our personal recommendations to make sure you hit the ground running in 2016 and find yourself on top of your online marketing game.
1. Create a marketing plan for the up coming year- draft a thorough strategy and set your goals with measurable targets so that you are able to track your progress. As a realtor you are marketing yourself, make sure your online brand is on point with who YOU are and what you stand for. Look back at what worked for you in the last year and what didn’t. Take the time to ask yourself some important questions: