Ubertor Real Estate Blog

Big few weeks coming up. Lots of great learning events for you to take advantage of. Here are the upcoming events in the Vancouver and Seattle areas:

3 Hour Video Training
Special Guest: Gary Vaynerchuk
Saturday June 28th 9am - 12pm
Zillow’s Office (999 3rd Ave, Seattle, WA)
$200.00 (includes FREE Flip Video Camera and FREE copy of Gary’s book)
REGISTER NOW

The Vancouver Real Estate Tech July Meetup
Special Guest: Scott Humphrey, Peak Performance Specialist
Monday July 7th 6:00pm - 8:30pm
Ceili’s Irish Pub (670 Smithe, Vancouver, BC)
FREE (feel free to bring a friend)
RSVP NOW

3 Hour Video Training
Tuesday July 15th 2pm - 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver, BC)
$200.00 (includes FREE Flip Video Camera)
REGISTER NOW

3 hours of Blog Training
Tuesday July 8th 2pm - 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost - $99.00
REGISTER NOW

3 Hour SEO Training
Thursday July 10th 2pm - 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost - $99.00
REGISTER NOW

Learn to Market Like a Snipper
3 hour Adwords Training
Tuesday July 3rd 2pm - 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost - $99.00
REGISTER NOW

Social Media Guided Tour (Facebook, Twitter, Linkedin)
Tuesday July 29th 2pm - 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost $200.00 + Bring a Friend for FREE
REGISTER NOW

Reachd is holding a very special 3 hour Google Adwords training session in the beautiful offices of Zillow in downtown Seattle. There is only room for 20, so if your interested in taking a trip to Seattle, to check out Zillow’s offices, learn about Google Adwords and maybe do some shopping then this is your opportunity.

April 17th 2008, 9:00am - Noon

more about Google Adwords, Zillow EZ Ads and closing online leads. The team over at Reachd.com has added 2 unique training bootcamps to their successful educational lineup.

March 11th 2008 - Sales guru Shane Gibson and Reachd’s Rodney Bartlett will be leading a unique 1 day training event that will teach you how to generate leads online as well as close them using Shane Gibson’s proven methods. Complete details and registration details can be found here.

April 17th 2008 - Seattle based Zillow.com is hosting a unique Reachd Google Adwords Bootcamp that will run in their beautiful downtown Seattle offices. Space is limited to 20 agents so be sure to register soon. Agents will be taught how the Google Adwords system works, as well as learn from Zillow’s DavidG about their EZ Ads system. Complete details and registration details can be found here.

As part of the SEO Enhancement available in the Ubertor website system there is a new feature under the marketing tab called “Landing Page”. Within this feature you can quickly and easily create landing pages for your website.

What is a Landing Page? - “In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.” (from wikipedia.org)

So if your using Google Adwords to promote your business you should not have the ad going to your home page. You should have it going to a landing page within your website that is specific and targeted.

Now within the Ubertor system you can create landing pages quickly and easily. The great thing is that you can test your landing pages effectively. As I have mentioned many times in the past, Google does NOT like duplicate content. And if your testing different landing pages that happen to have some of the same content as other pages, Google can punish you. Well, not if your using the Ubertor landing page system. It is built with special code so that the search engines do NOT index them. That way you can test the same text but different titles or different text but the same titles. Or everything is the same except the lead generation form has different fields. The idea is to test, test, test.

The idea is that your ad is generating some sort of conversion. Instead of just having your ad pointing to your home page, put it to work. Ensure that your advertising money is getting you leads.

Start by creating some landing pages that are specific and targeted to whoever is clicking on your ad. Here is an example of a landing page that Rob Macpherson created for landlords.

You will also notice that there is no banner photo and no navigation on this page. The idea is to ensure that the visitor follows the steps that you want them to follow.

Start now! Start creating landing pages for your ads!

If you have any questions feel free to contact us.

Last week Michael Stephenson and I attended a workshop with Google Adwords expert Perry Marshall in Chicago IL. It was an excellent workshop that covered lots of Google Adwords information. One thing that I really enjoyed was how Perry always had a little surprise around the corner. He never gave us a clue or a hint that things were planned for us. As an example, everyone from the group was from out of town, so the first day at the workshop Perry asked us which we wanted to see Wicked or Blue Man Group. We choose Wiked the Musical and went out on the town in downtown Chicago. It was an excellent touch. The next day, we were having lunch and a lady arrived in the room with a sitting massage chair. Each of us received a 10 minute massage from her. Again, totally unexpected and really made for a great workshop. Those little touches really make a difference.

Costco does this as well. You know how sometimes your walking through a Costco only to find a product that you don’t normally see there with a great price on it. Usually this product is not found at other Costco’s and will be gone as quickly as you found it. This little touch is why shopping at Costco is so great. The little surprise that you were not expecting.

What can you do as a Realtor to have people talking about you? What little extra can you add? Here are 3 thoughts:

- Valet Parking at that high end condo that you are holding an open house for this weekend
- A Car Service waiting at the airport for that out of town buyer that is coming in to view properties
- Create a VIP group for your VIP clients. Have an annual dinner/party so that they can meet your other VIP clients.
(L - R) - Michael Stephenson, Perry Marshall, Stephen Jagger in Chicago

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