Ubertor client Kris Berg has started writing for Inman News. From their press release:
Inman News also recently strengthened its editorial team with the addition of two new columnists, Kris Berg and Teresa Boardman, and will soon announce other new columnists.
Congratulations Kris!!
h/t: 4realz
“Online classifieds and community site craigslist.org is a cash cow that generated an estimated $55 million last year in revenue and is on track to take in $81 million in revenue this year”, according to Inman News. (via Classified Intelligence)
Joel Burslem of Inman News speaks with Justin McCarthy, the Strategic Partner Development Manager of Real Estate for Google, chats about the search engine company’s approach to the real estate vertical, how Google Base is trying to deliver relevant real estate content to consumers and where Google is aiming next with property information aggregation.
We were fortunate enough to have Joel Burslem the Social Media Manager from Inman News come up from Portland on Monday to speak to our agents at the monthly Real Estate Technology Meetup. I was unable to attend this one as I am at at a Google Adwords conference in Chicago but I have had tons of excellent feedback, even from agents that did not attend stating they heard they should have. You can see his summary of the event here.
Jordan Behan said “he hit upon the changes in the markets in the States (their bubble has has done what bubbles always do) and how it is affecting the businesses and professionals in that industry. His words come as a bit of a warning to Canadian Realtors; there’s still time to establish a level of service and interaction that will keep people coming back lest our markets suffer the same fate as down South, and the web is a key piece in the puzzle.”
Benson Wong points out the 4 points that he liked from Joel’s presentation. From the Sutton Blog:
1. Learn the new tools. The “winds of change” are coming.
2. Build your online reputation. The game is the same, you build your business by touching bases. Online your website can work for you while you sleep.
3. Have conversations. Blogging and participating in online communities (LinkedIn, FaceBook, Yahoo! Answers, etc) demonstrate your expertise. Have conversations with people. Learn to type.
4. Show, not tell. More photos, more video and more information. Use your digital camera, make a video, upload it to YouTube.
Our pals over at Vopenhouse.ca were happy to hear that Joel mentioned the use of Video and showed examples of agents using video to showcase their listings.
Once again, a big thank you to Joel for taking the time out of his busy schedule to make it to our meetup. The feedback has been outstanding and we hope to have you back again sometime soon.
As for those agents who missed it, or are interested in learning more about our monthly meetups you can see the details here. All of the meetups are free and they are designed to educate real estate agents from all over about real estate technology. Hope to see you at the next one.
(photo from TellTenFriends.com)
Here is an interview that I did one morning before the Inman News Connect in San Francisco about a month ago.
Here is the one I did on the RealEstateChannel
I am pleased to announce that Joel Burslem will be coming up from Portland OR to speak about trends in online marketing (video, online reputation management etc.) as well as provide a snapshot of what’s happening industry wide at the upcoming Real Estate Technology Meetup. We have confirmed attendees coming in from Bellingham, Whistler, Victoria and all through the Lower Mainland. To RSVP please click here.
Joel’s professional background is in high tech marketing and consumer public relations and he has been working in marketing and communications for nearly ten years, most recently at Prudential Northwest Properties in Portland, Oregon.
In 2007 he joined the Inman News organization where he is helping developing many of their social media and next generation web initiatives.
Joel is also the author behind the hugely successful FutureofRealEstateMarketing.com which is a powerful force in the real estate blogging world.
Inman News put on a great show in San Francisco last week. There were lots of great speakers and panels to watch and learn from. The most exciting thing for me was to finally put some faces to the names of people who I have been speaking with for a while. Also really great to have a chance to meet some Ubertor clients from across North America.
The Ubertor clients I found running around the conference were Mike Cannuscio from Marblehead, MA, Kris Berg from San Diego, CA, Jim Duncan from Charlottesville, VA and Ardell DellaLoggia from Seattle, WA.
Fellow bloggers that I bumped into were the dynamic duo Drew and DavidG from Zillow, Christian and Phil from Wellcomemat, The MyTechOpinion team, Joel Burselm, the Sellsius guys, Pat Kitano, Michael Simonsen from Altos Research, Dan from Bringtheblog, Seattle blogger Marlow Harris plus many more. (Sorry if forgot to put you on the list)
Feel like you missed out? Make it out to the next one in New York - http://www.realestateconnect.com
Inman Real Estate Connect main conference hall
Reggie from MyTechOpinion and Steve Jagger
Mike Stephenson, Kris Berg from San Diego Castles and Steve Jagger
Steve Jagger, Marlow Harris from Seattle and Mike Stephenson
Steve Jagger, Sarah, NikNik and Reggie from MyTechOpinion
I’m back from the Inman Connect conference in San Francisco with lots of good information. The next day or so I will post a few thoughts/pictures/feedback from the event.
Below are 10 things that caught my attention at the conference:
1. Video is even more important as the search engines get better at indexing it (these guys can help you)
2. Blogging is getting more exposure in the real estate world (finally) as hundreds of agents showed up for Bloggers Connect in San Francisco
3. Getting your listings out there is very important. Use Craigslist, Trulia, Zillow, Google Base, Kijiji etc to gain exposure to your listing and your website
4. If you’re not managing your online reputation (i.e., tracking your name on blogs, in blog comments and on various review sites) you need to start now. Try Google Alerts to watch your name on the internet
5. Great to finally see what other people look like that I have only emailed/phoned/chatted with
6. Real Estate is local. Razor sharp focus is the way to dominate
7. Agents need to learn about Facebook, Linkedin, MyBlogLog, etc to keep up to speed
8. Bloggers love Beer as the Beer for Bloggers event put on by Zillow was jam packed (looking forward to the next one)
9. The internet is the talk of the town. At no point did I notice anyone talking about print advertising
10. Inman puts together a great event, if you missed it, it is worth making the time for the next one
I have the honor of speaking at the upcoming Inman News Real Estate Connect conference in San Francisco this coming August. The theme is Open Source. Open Data. Open Dialogue. It looks to be a great event.
Some of the keynote speakers are Rich Barton founder & CEO Zillow.com, Sherry Chris COO Coldwell Banker Real Estate Corporation, Pete Flint founder & CEO Trulia, Craig Newmark founder Craigslist, Glenn Kelman CEO & president of Redfin plus many more.
The (somewhat intimidating) group I’m speaking with consists of some great minds. Our moderator is Ilyce Glink, President, ThinkGlink, Inc., who is a syndicated columnist. On the panel includes:
Brendon Kraham, National Sales Manager, Classifieds & Local, Google
Justin Merickel, Managing Director, Finance & Real Estate, Yahoo!
Laurie Scholl, Senior Director of Marketing, YellowPage.com
and me (Stephen Jagger, Co-Founder, Ubertor)
Our topic is Using Search Marketing & SEO. Should be really interesting.
Are you coming?
Here are the details for the event - http://www.realestateconnect.com/sf07/
Check out what Brad Inman has to say about terms used to sell your house in an interview with Fox News.
