Blogs Don’t Work! - I hear this all the time. Always from someone who is not blogging, or has never tried it. Well, I conducted a basic experiment the other day with a client and I wanted to show you the results as it speaks to why blogging is so powerful.
I was in Bellingham Washington last week doing some presentations and meeting with a few clients. I had an opportunity to sit down with Steve Church at the Muljat Group and discuss his website and blogging efforts. Steve is an excellent client of ours, very supportive, loves technology, always trying new things and open to new ideas. We were talking about his website (www.stevechurch.com) and how blogging can help him target terms in the search engines that he wants to go after.
I preach to our clients that your website can only be found in the search engines if your website contains text about the subject that you want to be found under.
Steve Church and I ran a little experiment.
I did some quick research and found a term that had been searched in Google 6 times in the last 24 hours, but zero websites targeting that term. The term was - muljat groupbellingham (with the words, “group” and “bellingham” together)
I logged into Steve’s website and wrote a short blog post about the Muljat Group and Bellingham Real Estate. Nothing special, just wanted to show how this could work.
Now, keep in mind, when you searched “muljat groupbellingham” in Google, Yahoo or MSN nothing came up. But my researched showed that at least 6 people were searching that misspelled term.
Not even 1 week later, if you search “muljat groupbellingham” in Google, Yahoo or MSN, Steve Church’s website comes up.
Now, I know this is an easy term to target as there was no one targeting the term. But keep in mind, no one, not even Steve Church was coming up when that term was searched in the search engines. Now that Steve has added the simple blog post, he is coming up under that term. It proves, that content is king and you can be found under the terms that you want. The more competition you have going for a specific keyword term will make it harder - but it can be done.
Blogging is a very effective way to gain exposure within the search engines. KEEP IN MIND, that blogging is not meant to be a bunch of posts targeting keywords in the search engines. Write for your readers first, then do a quick review for the search engines. If you write about who you are, the areas you operate in, the market conditions, etc you will be found in the search engines for those types of terms.
