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Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Archive for the ‘Social Media’ Category

5 Things You Should Be Doing With Your Ubertor Website

Friday, March 1st, 2013

So to begin with congratulations (no you haven’t won the lotto, it’s better than that) on owning a Ubertor Website! We would like to offer you some valuable advice on how to get the best out of your site this year. As I’m sure you are well aware the internet and social media has fast become the most popular way to communicate your business to the general population. The world is your oyster or rather your website is your oyster! So lets get your site working to promote you as one of the best in the realty business….


Social Media:

Facebook, Twitter, LinkedIn, Google + and there are many more! These are currently the most commonly used social media sites and they will get you noticed – we promise! So if you don’t already have an account with at least one of the above sites, then it’s time to get signed up.

Ah you might say, but what a pain I have to update all my different sites individually, yuck and time consuming! Well with your Ubertor Website you can link your site to your chosen social media network or networks and any updates you make on your Ubertor Website – IE. listings and blogs, will be automatically available on your chosen social networking sites for your friends, clients and potential clients to see, like and share (if interesting enough).

Think FREE social advertising, and marketing. Simple and very effective… So are you signed up yet?


SEO (Search Engine Optimization):

How is your content? SEO is really important when trying to bring traffic to your website. When potential clients type in for example  ”Realtors Whistler” or “Realtors Vancouver” you want to be the first realtor that they see! We are an impatient species so scrolling through numerous different options is not what we want to do. It’s good to be the first!

  • Keep your content interesting and updated, especially your title tags. Choose different keywords for different pages. Choose keywords that accurately describe your business but don’t narrow the search too much. Most people will type in general words when doing a search on Google.
  • A great way to improve your SEO is to add external links to your webpage, this will help you to give extra information to your clients and make them feel good that you offered them a link to that information. This simple addition to your site, will raise your SEO and also bring clients back as they know you genuinely want to help them.
  • You can monitor your progress with your SEO on Google Analytics. You can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site(s).


Design and Layout:

The design and layout of your website is very important in holding the attention of your visitor.
  • Keep it simple, streamlined and eye catching
  • Use images, colour, widgets and videos appropriately
  • Keep a consistant layout and colour scheme throughout your site as this will help the visitor to identify with you and  your brand, it is also less confusing for them when navigating around the website.

When a visitor lands on your page you have about 8 seconds to capture their attention.

What will they see when they land on your website?

And is there a call to action within those 8 seconds?

Ubertor templates allow you to modify your website to suit your own needs and visual preference.


Blogging:


This is where you show the world you are an expert at what you do. Blogging gives you the stage to build your brand and establish you as an expert in your field.

It gives you the opportunity to:

  • Add the human aspect to your website. Sure you can have a biography page, but your blog is where you can be you.
  • Be creative. You can write about anything, and show the world what you really think about any given topic.
  • Help the SEO of your website. Want to be found for a specific search term? Try blogging about that topic and see what happens.


Utilize The Tools of the Listing Module:

If you’re selling a property, take the time to use the system to properly and elegantly display the property your selling – for your own and client’s sake. Sure, it may take a few extra minutes, but the investment is well worth it.

With the listing module you’re able to:

  • Display stunning HD photos using the Ken Burns effect.
  • Google map your property.
  • Add Walk Score to your property
  • Attach any associated files.
  • Add virtual tours.
  • Add video.
  • Add an MP3.
  • Create a unique domain name that will automatically redirect to the property.
  • Generate a QR Code for the property.
Well, I hope after you read this, you’re able to gather at least 1 take away from the 5 suggestions we’ve made. Our friends over at the Marketing Guy team have also put together a blog post that go into the top 12 upgrades you can implement on your Ubertor website. Put together, that is a wealth of information and action points you can take.

If you have any questions about this article or anything Ubertor related – engage us – we’re always happy to help.

Piers Morgan Tonight – Gary Vaynerchuk

Sunday, December 18th, 2011

The Rules of Engagement in Sales and Marketing

Monday, November 28th, 2011


(from Sociable!)

Social Media Week – The Real Estate Summit – Sept. 22nd 2011

Tuesday, September 13th, 2011

Social Media Week is coming up! It is happening in Beirut, Berlin, Bogota, Buenos Aires, Chicago, Glasgow, Los Angeles, Milan, Moscow, Rio De Janeiro, Sao Paulo and of course Vancouver. Social Media Week is a 5 day event, running at the same time in each city, and is FREE to attend.

Teri Conrad and myself are putting together The Real Estate Summit portion of Vancouver’s Social Media Week and you are all invited. It is happening, Thursday, September 22nd at Ceilis Irish Pub from 12:30pm – 4:00pm with an after party happening right upstairs on their open air patio! Remember, the event is FREE, so come down, bring your team and learn about social media for the real estate professional.

We setup the agenda to be quick, 20 min presentations so that we can give you a nice overview of a few important topics. Here is the agenda:

1:00pm – Introduction / Welcome (Steve Jagger)

1:15pm – 1:35pm – Tom Everitt – Online Video For Your Real Estate Business

1:40pm – 2:00pm – Debra Trappen – Managing/Harnessing Your Online Reputation and Recommendations Strategy

2:05pm – 2:25pm – Kye Grace – Tracking Your Online Efforts with Google Analytics

2:30pm – 2:50pm – Scott Dawson – Using Social Media To Build Relationships and Get Deals

2:55pm – 3:15pm – Bocar Dia of HootSuite – Using Hootsuite.com For Your Real Estate Business

3:20pm – 3:40pm – Cliff Stevenson – Virtualization of his Real Estate Business (outsourcing, wikis)

3:45pm – 4:00pm – Q&A With All Of The Speakers

4:30pm – After Party On The Upstairs Patio of Ceilis

Remember, it is a FREE event, and seating is limited. So register online here right away. See you there!

Who are these speakers?

Tom Everitt is a 6 yr Medallion member of the REBGV and the owner of his own boutique real estate brokerage. He is an award-winning speaker who brings passion and humour to his business.

Tom’s Topic: He believes that video is the single greatest tool for bringing Realtors out of their shells and on to the forefront of their business, increasing not only their ‘trustability’ but their profits and career lifespan.

Debra Trappen is the Director of Training and Community Engagement for Coldwell Banker Bain|Seal…wrangling all of the company’s Oregon and Washington locations. Debra is passionate about living life out LOUD and enjoys Training and Inspiring #swagga, Social Networking (Connecting), Travel, Real Estate, Karaoke, Wine, and CHANGE!

Debra’s Topic: We all agree…managing your online reputation is paramount in our business today. Knowing what your clients and sphere are saying about you, your service, or company is just as important as providing them all a simple platform to share their testimonials/recommendations with others. Join us as we review some of the most efficient ways to harness all of the above into a manageable process.

Cliff Stevenson is a Calgary Realtor who runs a paperless operation utilizing virtual workers in other countries to help him manage and build his business.

Cliff’s Topic: Cliff will speak on how he virtualized his Real Estate Business using online tools and offshore labour.

Scott Dawson is a mortgage broker with Verico Paragon Pacific mortgages. Specializing in Mortgages for the Self Employed, Scott has used Social Media to build his personal brand awareness and establish referral relationships.

Scott’s Topic: Using Social Media To Build Relationships and Get Deals

Bocar Dia is a part of the HootSuite.com team. HootSuite.com is a social media management tool that allows you to manage your social networks.

Bocar’s Topic: Bocar will show how HootSuite can be used in the day to day life of a Realtor.

Kye Grace is the owner of Four Cross Marketing a boutique real estate marketing agency in Vancouver. Besides managing the agency Kye focuses on developing and improving onsite conversion methodology and strategic SEO. Kye worked for a number of years as a licensed realtor, and is known internationally for his social media & online marketing adventures.

Kye’s Topic: Google Analytics is potpourri of numbers, graphs and data that most find overwhelming. Come learn what 3 items in analytics really matter to you when self managing your website’s performance and where to find them. Along with quick tips on how to improve these you will be better equipped to understand how your site is actually performing.

Social Media Revolution 2011 (video)

Tuesday, August 23rd, 2011

The most recent video in the series from the Socialnomics team. Check it out. (running time 2:35)

HootSuite For Real Estate Agents

Sunday, July 31st, 2011

The other day HootSuite published an info sheet about how their social media dashboard can help real estate agents in their business. Check it out below:

Strategic Information For REBGV REALTORS

Thursday, February 10th, 2011

I had the honor of speaking at the Banff Western Connection Conference last week in Banff, AB. It was a fantastic conference – really well put together. (You should think about attending the next one)

For those that did miss it, the Real Estate Board of Greater Vancouver wrote a recap in their REALTORLink Newsletter. You can see that here.

I did two sessions, the first was all about Outsourcing For REALTORS and the second was with Shane Gibson where we spoke about our book Sociable! and how social media is changing sales and marketing.

New Feature: Social Sharing Features Added To Ubertor

Monday, October 11th, 2010

Now, upon request from our live chat team, you can have Facebook and Twitter sharing buttons added to every listing and blog post within your Ubertor website. This makes it easier for your website readers to share the content on your website that they enjoy. Here is what this feature looks like on Joey Marshall’s website;

To have these features enabled, just click on live chat within your control panel and request it! (free additional feature)

Stephen Jagger’s Upcoming Speaking Schedule

Sunday, April 11th, 2010

I have quite a few speaking engagements in the month of April and I figured I would share them with our Ubertor readers as it would be fantastic to see you out if you can make any of them.

Last week I had the opportunity to speak to the Association of Saskatchewan Realtors in Saskatoon on the topic of social media and it was a great success. Here is some feedback from Bill Madder, the EVP of the Association:

“Stephen Jagger’s presentation on Social Media to the Association of Saskatchewan REALTORS® Symposium this week was outstanding! Our members were engaged from start to finish and went home with some great ideas on how to integrate Twitter, Facebook, You Tube, etc. into their businesses. Stephen’s new book “Sociable!” was a hot seller and we began to see our members using his ideas right away. I would highly recommend Stephen as a speaker on this topic. I would also highly recommend the book to anyone who is thinking about using social media.”

Bill Madder
Executive Vice President
Association of Saskatchewan REALTORS®
Saskatoon, Saskatchewan

Here is a list of the upcoming events:

April 12th 2010 – University of Oregon – Eugene, OR (details)
April 13th 2010 – Oregon State University – Corvallis, OR (details)
April 14th 2010 – British Columbia Institute of Technology – Vancouver, BC (private event)
April 19th 2010 – Forum of Women Entrepreneurs – Vancouver, BC (private event)
April 21st 2010 – Abbotsford Chamber of Commerce – Abbotsford, BC (details)
April 27th 2010 – Steveston Businesses – Steveston, BC (private event)
April 28th 2010 – BNT Division of the Greater Vancouver Real Estate Board – Coquitlam, BC (contact for details)
April 28th 2010 – Langley Social Media Meetup – Langley, BC (details)
April 29th 2010 – Sociable Book Launch @ Chapters Book Store – Victoria, BC (details)

Looking forward to seeing you out.

“Cocktail Parties on Steroids”

Wednesday, February 17th, 2010

Here is an interview that I did with Mark Fidgett from NotAPennyDown.com today. It has been cut a little bit so that the video works within the YouTube time perimeters. Here is part 1:


More about social media – http://sociablebook.com
More on me – http://www.stephenjagger.com