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Ubertor Real Estate Blog

The best guide to Real Estate Marketing for Realtors websites worldwide 

Archive for the ‘Technology’ Category

5 Things You Should Be Doing With Your Ubertor Website

Friday, March 1st, 2013

So to begin with congratulations (no you haven’t won the lotto, it’s better than that) on owning a Ubertor Website! We would like to offer you some valuable advice on how to get the best out of your site this year. As I’m sure you are well aware the internet and social media has fast become the most popular way to communicate your business to the general population. The world is your oyster or rather your website is your oyster! So lets get your site working to promote you as one of the best in the realty business….


Social Media:

Facebook, Twitter, LinkedIn, Google + and there are many more! These are currently the most commonly used social media sites and they will get you noticed – we promise! So if you don’t already have an account with at least one of the above sites, then it’s time to get signed up.

Ah you might say, but what a pain I have to update all my different sites individually, yuck and time consuming! Well with your Ubertor Website you can link your site to your chosen social media network or networks and any updates you make on your Ubertor Website – IE. listings and blogs, will be automatically available on your chosen social networking sites for your friends, clients and potential clients to see, like and share (if interesting enough).

Think FREE social advertising, and marketing. Simple and very effective… So are you signed up yet?


SEO (Search Engine Optimization):

How is your content? SEO is really important when trying to bring traffic to your website. When potential clients type in for example  ”Realtors Whistler” or “Realtors Vancouver” you want to be the first realtor that they see! We are an impatient species so scrolling through numerous different options is not what we want to do. It’s good to be the first!

  • Keep your content interesting and updated, especially your title tags. Choose different keywords for different pages. Choose keywords that accurately describe your business but don’t narrow the search too much. Most people will type in general words when doing a search on Google.
  • A great way to improve your SEO is to add external links to your webpage, this will help you to give extra information to your clients and make them feel good that you offered them a link to that information. This simple addition to your site, will raise your SEO and also bring clients back as they know you genuinely want to help them.
  • You can monitor your progress with your SEO on Google Analytics. You can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site(s).


Design and Layout:

The design and layout of your website is very important in holding the attention of your visitor.
  • Keep it simple, streamlined and eye catching
  • Use images, colour, widgets and videos appropriately
  • Keep a consistant layout and colour scheme throughout your site as this will help the visitor to identify with you and  your brand, it is also less confusing for them when navigating around the website.

When a visitor lands on your page you have about 8 seconds to capture their attention.

What will they see when they land on your website?

And is there a call to action within those 8 seconds?

Ubertor templates allow you to modify your website to suit your own needs and visual preference.


Blogging:


This is where you show the world you are an expert at what you do. Blogging gives you the stage to build your brand and establish you as an expert in your field.

It gives you the opportunity to:

  • Add the human aspect to your website. Sure you can have a biography page, but your blog is where you can be you.
  • Be creative. You can write about anything, and show the world what you really think about any given topic.
  • Help the SEO of your website. Want to be found for a specific search term? Try blogging about that topic and see what happens.


Utilize The Tools of the Listing Module:

If you’re selling a property, take the time to use the system to properly and elegantly display the property your selling – for your own and client’s sake. Sure, it may take a few extra minutes, but the investment is well worth it.

With the listing module you’re able to:

  • Display stunning HD photos using the Ken Burns effect.
  • Google map your property.
  • Add Walk Score to your property
  • Attach any associated files.
  • Add virtual tours.
  • Add video.
  • Add an MP3.
  • Create a unique domain name that will automatically redirect to the property.
  • Generate a QR Code for the property.
Well, I hope after you read this, you’re able to gather at least 1 take away from the 5 suggestions we’ve made. Our friends over at the Marketing Guy team have also put together a blog post that go into the top 12 upgrades you can implement on your Ubertor website. Put together, that is a wealth of information and action points you can take.

If you have any questions about this article or anything Ubertor related – engage us – we’re always happy to help.

Piers Morgan Tonight – Gary Vaynerchuk

Sunday, December 18th, 2011

Realtor / Farmer Gary Chambers Talks About Selling Real Estate While Farming

Friday, June 24th, 2011

Yesterday I had the opportunity to drop in on Gary Chambers of the famous TractorView.com. I was driving from Saskatchewan back towards Calgary to make an evening flight to Vancouver. I had some time, so took a detour to Drumheller, AB to drop in on Gary and check out his farm. Gary is a full time farmer, operating his family farm of over 2000 acres, while being a full time Realtor as well as owner of the local Century 21 office.

It was an interesting trip, I pulled into Gary’s office downtown Drumheller where he gave me the tour of his office and then we jumped into his truck and I tagged along with him for a couple meetings. We met with an investor interested in buying a 12 unit building there (that we toured), as well as a developer who was building a new neighbourhood of a half a dozen houses or so. Then, we took off to visit Gary’s farm.

Gary had to spray the fields and took me along for a ride on the tractor. I shot some video while standing carefully outside the cab on the edge of the walkway. Check out the video below as Gary gives me a little education on the tractor and what he is doing, as well as how he deals with his real estate clients while he is working on the farm.

It is a great example of how todays technology is changing how business is done. Gary, in the middle of his farm, outside of Drumheller, and can be completely in touch with his clients, including dealing with paperwork all through his iPad. Check it out:

6 Figure Agent From Florida Talks About ClientLunchBox

Wednesday, September 2nd, 2009

My business partner Mike Stephenson and I met Dane Maxwell a few years ago at one of Perry Marshall‘s conferences in Chicago. I had a chance to catch up with Dane today about a new product that he has built called ClientLunchBox. I have posted a video below where Dane talks with his client Eric Pruitt, a top-producer from Florida about ClientLunchBox and how he uses it in his day to day business.

Quickly Add Hot Prospects & Get Hammered
With Reminders Until You Close The Deal

TechVibes.com Interviews Tech Savy Realtor

Wednesday, February 11th, 2009

TechVibes.com interviewed Ian Watt about his lack of print marketing, focus on web 2.0 and massive success. Check out the TechVibes article.

Next Real Estate Tech Meetup Panel Member Video

Friday, September 26th, 2008

Tom Everitt was also asked to make a video about his upcoming appearance at the Real Estate Technology Meetup. Take a moment to check it out below:

Save money on phone calls

Friday, March 14th, 2008

Watch out Vonage, here comes Magic Jack. “A little device called MagicJack will let you make calls from your phone to other phones in the United States and (Canada) for fractions of a penny a minute”. (source: NY Times)
magicjack Watch video here

Top Real Estate Seminars

Tuesday, March 11th, 2008

There are lots of real estate focused seminars coming up in the next few months all across North America. If you can make one or some, do it. Great speakers, great information, great opportunity.

March 27th, Atlanta, GA: REtech South – Large line up of real estate bloggers as Speakers

April 17th, Irvine, CA – 4RealzEd – Super Real Estate Blogger Dustin Luther’s Workshop

April 17th, Seattle, WA – Reachd – Learn about Google Adwords within Zillow’s offices

April 24th, Vancouver, BC – Reachd – Search Engine Optimization hands on training

May 18th – 20th, Phoenix, AZ – BloodHound – Social Media Marketing Conference for Realtors

July 23rd – 25th, San Francisco, CA – Inman – Real Estate Connect San Francisco 2008

Do you photoshop the potential into a listing photo?

Tuesday, January 29th, 2008

I saw an interesting Facebook status update this morning. An Ubertor client, Jim Duncan, from the Central Virginia area is at a Realtor ethics course today and updated his Twitter and Facebook profile to say:

Jim is twittering: Some realtors believe in showing the “potential” of a property in pictures – removing powerlines, trees, fences, changing color of house,.6:36am

My question is – do many Realtors photoshop their photos? what is ok? what is over the line? what do you do?

Common Craft has released another simple video explaining Online Photo Sharing

Sunday, January 27th, 2008


hat tip: Loren Nason