Ubertor Real Estate Blog

As an advanced feature of the Ubertor system and another part of the SEO Enhancement you can control your Robots.txt file. “The robots exclusion standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is, otherwise, publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code.” (from Wikipedia.org) Click on the marketing tab within your control panel for more details. The is a feature that your search engine optimization person would take advantage of.

The SEO Enhancement feature not only gives you control of your title tags, meta tags and robots.txt file but it also gives you the ability to create landing pages. Click on the live help button for more information.

As part of the SEO Enhancement available in the Ubertor website system there is a new feature under the marketing tab called “Landing Page”. Within this feature you can quickly and easily create landing pages for your website.

What is a Landing Page? - “In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.” (from wikipedia.org)

So if your using Google Adwords to promote your business you should not have the ad going to your home page. You should have it going to a landing page within your website that is specific and targeted.

Now within the Ubertor system you can create landing pages quickly and easily. The great thing is that you can test your landing pages effectively. As I have mentioned many times in the past, Google does NOT like duplicate content. And if your testing different landing pages that happen to have some of the same content as other pages, Google can punish you. Well, not if your using the Ubertor landing page system. It is built with special code so that the search engines do NOT index them. That way you can test the same text but different titles or different text but the same titles. Or everything is the same except the lead generation form has different fields. The idea is to test, test, test.

The idea is that your ad is generating some sort of conversion. Instead of just having your ad pointing to your home page, put it to work. Ensure that your advertising money is getting you leads.

Start by creating some landing pages that are specific and targeted to whoever is clicking on your ad. Here is an example of a landing page that Rob Macpherson created for landlords.

You will also notice that there is no banner photo and no navigation on this page. The idea is to ensure that the visitor follows the steps that you want them to follow.

Start now! Start creating landing pages for your ads!

If you have any questions feel free to contact us.

The team over at KuniDesigns.com is at it again, this time customizing a website that is on the Ubertor software but is not real estate related. Patricia Houlihan, a Realtor setup another website for her “living green” initiative. The goal of this website is to provide information aimed at assisting people in “living green”.

KuniDesigns took an Ubertor website that is on the $9.99/month plan and customized its look and feel. Check it out here.

Sometimes we get asked if our websites can work for non Realtor websites. The side benefit of enabling real estate agents unbelievable flexibility with their websites puts our system in the position to be used for non real estate purposes. Here are a few examples of what I’m talking about:

- The Bridge Church
- 360 Coach
- Pacific Rim Llamas
- Ross Rebagliati, Olympic Gold Medalist
- Property Services
- Kitsilano Fitness Bootcamp
- Big Game Hunting
- Nu Design Renovations
- Live Green Now

Jessica Chen, a Sutton Realtor has customized her real estate agent website with a custom banner photo and a masthead photo that match up to create a very unique look. You can do this too with your Ubertor website quickly and easily within the “setup” tab in your control panel.

or, if your looking to have someone customize your website for you, check out our Approved Vendors.

Realtor website marketing company RealtySupport.ca will customize your website with a temporary holiday look for $40.00! Click here to check out their promotion and some examples of the customization that they have done. What a great way to keep your look fresh and unique.

Leon Ng, the President of the Real Estate Channel emailed me a few days ago to let me know that one of my feature requests for their system had been completed. Hundreds of agents use the Real Estate Channel to promote their listings and their services and now you can embed their videos into your website.

It is an excellent way to take your video and get more exposure for it. All you need to do is grab the embed code and pop it into your website or blog.

Here is Ubertor client Shelly Smee’s latest Real Estate Channel interview:

What a great way to gain more exposure to your videos!!

This is a really great feature and should be utilized by every Real Estate Channel customer. Nice work Leon!

I wrote about the new Craigslist tab within your control panel, now shown as “V Flyer” within every Ubertor control panel. You can find it within any listing. This feature allows you to quickly and easily create a virtual flyer of your listing, open house or rental property. I checked Craigslist to see if any were there and found quite a few. Here are a few Ubertor Virtual Flyers within Craigslist:
- $424900 Burnaby 2 bedroom Condo New Listing
- $219900 1 Bed, 1 Bath, 426 sq ft, Collingwood Condo, Vancouver
- $1890000 2 Bed, 1 Bath, 1530 sq ft, Coal Harbour Condo, Vancouver
- $338000 2 Bed, 2 Bath, 890 sq ft, South Burnaby Condo
-$1695 / 2br - Deluxe Whistler 2 Bedroom Suite

Just look for the “V Flyer” tab within any listing to create your own.

Right now, within every listing in your Ubertor control panel you will see a tab called “Craigslist”. (tab name may change) This tab has some code on it that you can cut and paste into other websites. This feature was built with Craigslist.org in mind but as you can see below, it can be pasted almost anywhere. I took the code from JeffandSteve.com’s website and pasted it below. Check out how it breaks up the information, adds the photos, links back to the listing on the agents site and adds the agents contact information.

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Here is what it looks like:
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For Sale: Los Altos 4 Bedroom Single Family Residence 579 Lassen Street Los Altos 94022 »map »more details Bedrooms:  4 Bathrooms (full):  5 Price:  $1,498,000 Year Built:  1955 Interior SQ. FT.:  2229 Lot Size:  6969 Garage:  2 579 Lassen Street, Los Altos Kitchen Family Room Master Bedroom Dining Area Hall Bath Description A tranquil location very close to the Village complements this charming home in North Los Altos. The flexible floor plan is perfect for an extended family, or the home could be converted to a duplex for extra income. Four spacious bedrooms are accompanied by five full baths. The expansive living room is accentuated with new, deep pile carpeting, large window providing bright illumination, and a warm fireplace. Enjoy cooking in the bright and spacious kitchen which offers abundant maple cabinetry, 4-burner gas range, large window viewing the rear yard, and roomy informal eating space. A large family room features a warm fireplace, access to a kitchenette and central courtyard for outdoor entertaining, and a dedicated full bath. A large hall bath has a pedestal sink, shower over tub, and tile flooring. Serving two additional bedrooms, a second hall bath features a pedestal sink and shower over tub. The property is zoned for multiple units and can be converted to a duplex (buyer to verify). Secure parking is provided in an attached two-car garage. The living area is approximately 2229 square feet, and the lot size is 6969 +/-square feet (per county records). Highly regarded Los Altos schools include Covington Elementary, Egan Intermediate, and Los Altos High. Features Amenities Jeff Stricker Phone:  650-209-1552 Fax:  650-941-1411 Email:  jstricker@apr.com Alain Pinel Realtors 167 S San Antonio Rd, Ste 1 Los Altos/CA 94022

As I mentioned in August, you can add a customized favicon to your Ubertor website. You can add this feature anytime within the enhancement link in the control panel. Our lead programmer Piotr emailed me a website that allows you to quickly and easily create a favicon from any image. It is a free tool. Check it out here.

What is a Favicon?
A favicon (short for ‘favorites icon’), are litle icons associated with a particular website or webpage, shown next to the site’s name in the URL bar of most browsers. The most common sizes for favicons are: 16×16, 32×32, 48×48, 64×64, 128×128.