Ubertor Real Estate Blog

According to Joel over at futureofrealestatemarketing.com:

“Video Killed the Virtual Tour
I believe this is going to be the year that online video finally make an impact in real estate. The barriers to entry have largely disappeared and the reams of data that now exists now needs context. Video does just that. Realtors and brokers should start looking at how they can incorporate video into their marketing efforts, not only as a way to differentiate themselves from the competition, but as a way to bring greater value to their clients and to consumers.”

Interesting to note that our pals over at vOpenHouse.ca just announced a change to their pricing structure.

(would be nice to see them add them to youtube.com as well)

Stacy over at Video Openhouse emailed me a link to an article written by Georgie Binks at the CBC. The article talks about how doing video tours of your listings is a great way to showcase a property. I think that adding as much content to your listings as you can is important. Photos, Virtual Tours/Video Tours, Floorplans, Strata Documents, Google Maps, Neighbourhood Information, etc etc.

I think that you can take this one step further and include videos about the neighbourhood that your listing is in. The best part is, there is a resource out there on the web ready to help you do this,…. and its free.

TurnHere.com, created by Bran Inman of Inman News, “is a digital media company with a unique mission. TurnHere produces professional digital videos, accessible on the Internet, which convey authentic experiences of places and leisure activities in cities and neighborhoods around the world.”

TurnHere.com allows you to link to their neighbourhood videos at no cost. Here are some examples of their work:
Vancouver’s Main Street
Vancouver’s Davie Street
Toronto’s Kensington Market
Seattle’s Ballard Neighbourhood
Calgary Stampede
Chicago’s Wicker Park

Check it out, they might have a video that you like and that you want to use within one of your listings, or maybe, you want to get your own Video made for your own use.

I only wish TurnHere.com allowed you to embed the video instead of doing it as a pop up. I really like the way YouTube.com’s embedded feature works. (Check out MJ Ankenman’s “about me” video that she embedded into her site)