Ubertor Real Estate Blog

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Zillow’s First Commercial

Wednesday, September 19th, 2012

It has always been Zillow’s mission to help their consumers make smart decisions when choosing a home. They have reached out to people through the power of social media and so far it has been quite successful. But with Zillow’s dedication to leading the industry helping people find homes, they have jumped into the mainstream media sphere… giving us their first-ever TV commercial.

Check it out below:

Fred Glick’s Rebuttal To Listing Syndication Video

Wednesday, February 1st, 2012

The other day I posted a video from a California real estate broker who had pulled his companies listings from, and

Here is Fred Glick’s opinion that rebuts the recent pulling out of real estate brokers from, Trulia and Zillow:

What do you think?

Robert Scoble Chats With Zillow’s CEO Spencer Rascoff (video)

Sunday, October 23rd, 2011

Congratulations On Your IPO Today!

Wednesday, July 20th, 2011

Its a big day for the team at today. Their stock went live on the Nasdaq Stock Market under the symbol Z today, which “climbed to $43.21 at 11:26 a.m. New York time, after earlier surging to $60. Zillow had raised the price range on the IPO to $16 to $18 a share earlier this month, after initially proposing to sell at $12 to $14.” (source)

We have had the opportunity of being around the team at Zillow for quite a few years now. They have a fantastic culture with a very unique product for the real estate world.

David Gibbons, an ex-Zillow employee (who I’m sure is very happy with the IPO today) was kind enough to let Ubertor and run one of its training sessions in their offices in Seattle way back in 2008, where we brought Gary Vaynerchuk in to chat with the group. But even before that, we have attended events at the Zillow offices and even met up with a couple bloggers who were driving across the US on route to Inman Connect 2007 conference in San Francisco.

Congrats to on their big day!!

Unique Opportunities to Learn…

Friday, February 29th, 2008

more about Google Adwords, Zillow EZ Ads and closing online leads. The team over at has added 2 unique training bootcamps to their successful educational lineup.

March 11th 2008 – Sales guru Shane Gibson and Reachd’s Rodney Bartlett will be leading a unique 1 day training event that will teach you how to generate leads online as well as close them using Shane Gibson’s proven methods. Complete details and registration details can be found here.

April 17th 2008 – Seattle based is hosting a unique Reachd Google Adwords Bootcamp that will run in their beautiful downtown Seattle offices. Space is limited to 20 agents so be sure to register soon. Agents will be taught how the Google Adwords system works, as well as learn from Zillow’s DavidG about their EZ Ads system. Complete details and registration details can be found here.

Ubertor now syndicates to

Tuesday, October 16th, 2007

zillow feed
Now you can have your listings show up on the website! We have just added the functionality for you to have your listings showcased on quickly and easily. All you have to do is follow the instructions in this knowledgebase article.

Now your listings can go to and All you need to do is take a minute to register with both websites and your on your way. Learn how to deal with Trulia here.

$30 Million more for controversial website

Thursday, September 20th, 2007

From VentureBeat:

zillow 30Zillow, the controversial website that gives value estimates of people’s homes and other real estate info, has raised a significant $30 million of funding, despite the mortgage industry credit crunch.

The Seattle company has now raised a hefty $87 million in total funding during its short lifetime, making it one of the most richly backed of the new era of “Web 2.0″ Internet companies.

The round was led by Legg Mason Capital Management. Previous backers Benchmark Capital, Technology Crossover Ventures and PAR Capital all participated.

Opened in early 2005 by the founders of Expedia, Zillow started out as a portal for information about homes around the country. Over time, it has added on sales components for owners and real estate agents, and also provides a place for buyers to discuss or ask questions about a property.

Only last month, we reported that competitor site Redfin had landed $12 million in funding, led by Draper Fisher Jurvetson. Trulia, the other main player in the Web 2.0 real estate space, pulled in $10 million in May. Terabitz, started by a teenager, raised $10 million in July (our coverage).

Asked whether this most recent funding round has anything to do with the real estate slowdown, chief financial officer Spencer Rascoff told me that there was no relation. Rather, it had to do with the company’s focus on employing plenty of skilled developers and improving the site.

More here and here

Zillow launches at Inman Connect in San Francisco

Thursday, August 2nd, 2007

GeekEstateBlog has launched a new blog with 7 contributors from outside of Zillow. Drew Meyers from Zillow emailed me a little while ago asking me to be one of the regular contributors. From their site “the goal of this blog is to bring together real estate professionals and tech enthusiasts who are interested in learning how technology can increase their business. Are you a geeky real estate fanatic, or interested in becoming one? Please make yourself at home here and add us to your feed reader.”

Check it out. It will be interesting to see where it goes.

Here is my first post.


Friday, July 27th, 2007

When I was at Zillow the other day I ask David Gibbons the Director of Community Relations for Zillow about their expansion to Canada, Europe or Australia. He said that while they can’t discuss their expansion plans at this time he did say that they are going to be doing work outside of the US. I saw this video on InmanTV interviewing DavidG and he does discuss what is coming up next for Zillow. Check it out:

Ubertor, meets Sellsius in Seattle and visits Zillow and Redfin

Thursday, July 26th, 2007

Confused? (here are some links if you need some help –, Sellsius, and

Well, yesterday I had the pleasure of meeting up with the legendary real estate blogger Ardell in Seattle. Myself and Ian Watt of Century 21 drove down to Seattle to meet up with Ardell and Rudy and Joe from Sellsius. The Sellsius guys are on the last leg of a cross country RV tour meeting with real estate bloggers and agents that started in New York. The plan is to finish in San Francisco in time for the Inman Connect Conference.

A few Seattle real estate bloggers joined up with Ardell and crew and we went into downtown Seattle to meetup with and was outstanding. I have had the opportunity to check out the office before but this time we were treated to a tour of their offices so that we could get a feel for what goes on at It was really great to finally meet Drew and DavidG who are the social networking face to Zillow. For those that don’t know is an online real estate service dedicated to helping you get an edge in real estate by providing you with valuable tools and information.

Next we went over to the industry’s first online brokerage for residential real estate. Redfin was interesting. A very different office environment compared to Zillow. It was more of a startup feel with agents and marketing people running all over. We were given a quick tour from Glenn Kelman the President & CEO of Redfin around the office. It was great to be there.

All in all we had a great day.

Here are some pictures from the day:
(L – R) – Drew Meyers, Rhonda Porter, myself, (forgot her name, sorry) and David Gibbons

redfin signs
Some for sales signs

Glenn Kelman, President & CEO
(L – R) – Ian Watt, Glenn Kelman, President & CEO of Redfin, and myself

Ian Watt in front of the Sellsius Real Estate RV

sellsius guys
(L – R) – Rudy of Sellsius, myself and Joe of Sellsius