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The Best Guide to Real Estate Marketing for Realtors

How to Pick Photos for your Real Estate Website Without Wasting Time Down the Internet Rabbit Hole (Step 5e of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 17, 2016 2:52:00 PM / by UberDara posted in niche websites

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Website designers make it look so easy…

By the time you’re looking at a live website, all the decisions have been made. Colours, fonts, logos, photos.

But if you’ve ever been on the other side of the creative process, you know just how time consuming it can be to piece together a vision.

So, how can you both find great photos for your website, and yet not spend all your time and energy on it?

You know what photos you like, but you don’t know what the perfect photo for your new website looks like until you see it… and then suddenly hours have slipped away.

Before you know it, you’ve got over a dozen new tabs open in your web browser, and you’re still looking for “the one” photo amidst all the stock photo websites that Google offers up.

Start small and work your way up.

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How to make a great impression and get the right leads, using the "For Sellers" Page. (Step 5d of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 14, 2016 11:52:00 AM / by UberDara posted in niche websites

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Hey there, good lookin. I can see you’re working on a website dedicated to a particular area, or a particular type of property.

Why am I wiggling my eyebrows at you? Because the hardest part of this process is choosing your niche, and if you’re already writing “For Sellers” page content, then you’ve paved the way for us already!

If you’re doing it “right,” then you can actually picture the person that you’re writing to. You’re visualizing the prospective client who’s considering selling their property.

And now, Google has handed them right to you. Your website came in at the top of their search and they’ve clicked through to the “For Sellers” page and… let’s woo them. It’s time to win them over.

Your “For Sellers” page should be like a great first date.

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How to Build Rapport with your website visitors on the “For Buyers” page (Step 5c of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 13, 2016 6:52:00 AM / by UberDara posted in niche websites

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I’d be willing to bet my hard-earned money that over 80% of Realtors are using generic, "canned" content on the For Buyers page on their website.

The kind of text that makes any website visitor’s eyes glaze over before they start the second sentence.

If you’re going to the effort of creating a website that speaks to a special segment of the market - a segment you know and love - then this is the best opportunity ever to customize that boring “For Buyers” content with something genuine and specific.

Grab attention by knowing who your website visitors are (or will be). And then write to them.

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The Realtor “About Me” Page: How to Introduce Yourself on Your Website (Step 5b of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 12, 2016 11:03:00 AM / by UberDara posted in niche websites

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You, friend, are on the right track if you are building yourself a farm-area website.

You’re setting yourself apart. Competing in a less-crowded space. It’s truly win-win.

The messaging and wording that you’re going to use on your niche website, though, has to be really specific to attract your target audience. You’re looking to make web searchers into prospects, then move the relationship forward again so they become clients.

If you want those website visitors to pick up the phone, fill out a form, or do anything that will move them towards doing business with you, you’ve got to get and hold their attention.

Best way to grab that attention?

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Realtors: How to Make Your Home Page Inviting (Step 5a of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 11, 2016 3:24:00 PM / by UberDara posted in niche websites

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When it comes to communicating your website’s message - who you serve, what you love about what you do - you need to clearly spell that out.

I get it. You’re a Realtor. Not a writer.

Great search engine rankings will only get your website so far. Your home page should draw your visitors in and help them feel at home.

Content that retains their interest and answers their questions will turn website visitors into clients.

Let’s write some inviting text for the home page of your farm area website.

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Realtors - Increase Your Website’s Reach and Rank with a Better Domain Name (Step 4 of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 7, 2016 8:09:00 AM / by UberDara posted in niche websites

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Rank Higher on Search Engines with a keyword-rich domain name.

Your website’s domain name should be an integral part of your search engine optimization strategy. Google and other search websites will look at your website address - the domain name - and use it to rank your site in their search results. That’s why a keyword-rich domain name should be one of your first steps in creating a real estate niche or neighbourhood website.

So, what domain should you pick? How to decide?

PRO TIP #1: Domains should always cost less than $15 per year. If you’re paying more than that, shop elsewhere. Look to Godaddy.com or 10dollar.ca for low-cost domain registrar options.

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Why Your Website Needs an Automatic Data Feed of New Listings (Step 3 of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 6, 2016 3:11:00 PM / by UberDara posted in niche websites

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When building a “niche” or “farm area” real estate website, ensure that you can get the data feed of listings for that specific target area onto the website that you’re building.

I apologize in advance for getting a little techy here, but there are a few tech items to check off the list if you’re going to create a successful niche website, and the top of that list is: LISTINGS.

If you’re in the pursuit of a real estate website that easily tops Google’s search results and stays there, with minimal input from you, you should absolutely have listings that auto-populate on your website.

Let me give you some examples, because I want you to see how powerful it can be. 

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How to Choose a Website Topic and Win the Internet (Step 2 of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 5, 2016 8:04:00 AM / by UberDara posted in niche websites

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So, you want a highly-ranked “niche” or “farm area” website for your real estate business?

First things first, you have to decide what you are going to target, and make sure you have a clear shot at showing up high on Google’s search rankings. So, you should take the time to do this right.

The simple answer is:

  • Brainstorm.
  • Search Google.
  • Get narrow.
  • Check out the competition.
  • Pick something.

Not as simple as it sounds, is it? This is a crucial step, so I'll elaborate:

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Websites Serve Better When They Serve Less (Step 1 of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 4, 2016 10:05:00 AM / by UberDara posted in niche websites

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Squelch the urge to have a generic real estate website.

These articles are meant to be consumed by Realtors, but honestly, this is just good internet marketing advice. Or even just good marketing advice.

We’ve all heard the adage: “You can’t be everything to everybody all of the time.” It’s stellar business advice. Yet tough to follow.

I’ve learned the hard way, taking on a client or a project that wasn’t a good fit. I’d then spend, the next however many months dragging my feet when it came time to working on the project or communicating with the client.

It’s a tough lesson we sometimes have to experience for ourselves.

It’s one we have to learn about our websites, as well. The really good Realtor websites aren’t trying to be everything to everybody.

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10 Steps to Leap to the Top of Google’s Search Results. Within a month.

[fa icon="calendar'] Oct 3, 2016 2:03:00 PM / by UberDara posted in niche websites

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That’s right, Realtors, I’m going to share with you ten quick and easy ways to get your website to the top of Google’s search results.

It’s not a trick. I’ve done this over and over again. Let me explain.

Agents frequently ask me, “how do I get to be the first agent that shows up on a Google search?” My answer is: “You’re asking the wrong question”.

The question should be, “what can I get to the top of Google’s search results for?”

If you've ever searched Google for something super generic, like “Vancouver real estate,” you'll see tens of millions of results. Straight from the source, “about 24,300,000 results” said Google, as I was writing this post.

If you had ever hoped to have your name at the top of such a wildly overpopulated search term, please…keep reading. I’m aiming to change your mind with a new thought process.

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