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The Best Guide to Real Estate Marketing for Realtors

Realtors - Increase Your Website’s Reach and Rank with a Better Domain Name (Step 4 of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 7, 2016 8:09:00 AM / by UberDara posted in niche websites

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Rank Higher on Search Engines with a keyword-rich domain name.

Your website’s domain name should be an integral part of your search engine optimization strategy. Google and other search websites will look at your website address - the domain name - and use it to rank your site in their search results. That’s why a keyword-rich domain name should be one of your first steps in creating a real estate niche or neighbourhood website.

So, what domain should you pick? How to decide?

PRO TIP #1: Domains should always cost less than $15 per year. If you’re paying more than that, shop elsewhere. Look to Godaddy.com or 10dollar.ca for low-cost domain registrar options.

Want to brainstorm with me about farm area websites (for free)?

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Why Your Website Needs an Automatic Data Feed of New Listings (Step 3 of 10 - How to create a Real Estate Niche Website)

[fa icon="calendar'] Oct 6, 2016 3:11:00 PM / by UberDara posted in niche websites

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When building a “niche” or “farm area” real estate website, ensure that you can get the data feed of listings for that specific target area onto the website that you’re building.

I apologize in advance for getting a little techy here, but there are a few tech items to check off the list if you’re going to create a successful niche website, and the top of that list is: LISTINGS.

If you’re in the pursuit of a real estate website that easily tops Google’s search results and stays there, with minimal input from you, you should absolutely have listings that auto-populate on your website.

Let me give you some examples, because I want you to see how powerful it can be. 

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How to Choose a Website Topic and Win the Internet (Step 2 of 10 - How to create a Farm Area Website)

[fa icon="calendar'] Oct 5, 2016 8:04:00 AM / by UberDara posted in niche websites

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So, you want a highly-ranked “niche” or “farm area” website for your real estate business?

First things first, you have to decide what you are going to target, and make sure you have a clear shot at showing up high on Google’s search rankings. So, you should take the time to do this right.

The simple answer is:

  • Brainstorm.
  • Search Google.
  • Get narrow.
  • Check out the competition.
  • Pick something.

Not as simple as it sounds, is it? This is a crucial step, so I'll elaborate:

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Websites Serve Better When They Serve Less (Step 1 of 10 - How to create a Real Estate Neighbourhood Website)

[fa icon="calendar'] Oct 4, 2016 10:05:00 AM / by UberDara posted in niche websites

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Squelch the urge to have a generic real estate website.

These articles are meant to be consumed by Realtors, but honestly, this is just good internet marketing advice. Or even just good marketing advice.

We’ve all heard the adage: “You can’t be everything to everybody all of the time.” It’s stellar business advice. Yet tough to follow.

I’ve learned the hard way, taking on a client or a project that wasn’t a good fit. I’d then spend, the next however many months dragging my feet when it came time to working on the project or communicating with the client.

It’s a tough lesson we sometimes have to experience for ourselves.

It’s one we have to learn about our websites, as well. The really good Realtor websites aren’t trying to be everything to everybody.

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10 Steps to Leap to the Top of Google’s Search Results. Within a month.

[fa icon="calendar'] Oct 3, 2016 2:03:00 PM / by UberDara posted in niche websites

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That’s right, Realtors, I’m going to share with you ten quick and easy ways to get your website to the top of Google’s search results.

It’s not a trick. I’ve done this over and over again. Let me explain.

Agents frequently ask me, “how do I get to be the first agent that shows up on a Google search?” My answer is: “You’re asking the wrong question”.

The question should be, “what can I get to the top of Google’s search results for?”

If you've ever searched Google for something super generic, like “Vancouver real estate,” you'll see tens of millions of results. Straight from the source, “about 24,300,000 results” said Google, as I was writing this post.

If you had ever hoped to have your name at the top of such a wildly overpopulated search term, please…keep reading. I’m aiming to change your mind with a new thought process.

Want to brainstorm with me about farm area websites (for free)?

Book a 10 minute brainstorm session  all about Niche websites, with Dara Sklar.
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Introducing Ubertor's VP of Client Development: Ian Watt & Head of Marketing: Dara Sklar!

[fa icon="calendar'] Oct 1, 2016 10:21:00 AM / by Leonica Lopez de Leon posted in New Ubertor Features

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Exciting things are happening at Ubertor that are bound to elevate the Ubertor experience as we know it.

Here at Ubertor, being that we are at the intersection of two rapidly changing industries; real estate & technology, perennial growth is something we consistently strive for.

To help us maximize our growth & reach our fullest potential to serve you, we've had the pleasure of adding two long time industry experts onto our team.

Please join us in welcoming to the Ubertor family, our new VP of Client Development, Ian Watt & new Head of Marketing, Dara Sklar!


Ian Watt is certainly no stranger to the Vancouver Real Estate scene.

Internationally renowned as a pioneer in real estate marketing & ranked amongst the top 1% of members in REBGV, Ian will be joining Ubertor as our new VP of Client Development.

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Solid Advice: Every Realtor Needs a Second Website

[fa icon="calendar'] Sep 30, 2016 1:25:00 PM / by UberDara posted in neighbourhood websites, realtor websites, farm area websites, niche websites, real estate websites

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Yet, we all know that to succeed in business, we should not try to be “everything to everybody” . Good advice that hasn’t stopped anyone yet. In fact, very few know how to avoid doing that with their online presence.

Step out of the box and into the living rooms of your clients.

What if you broke beyond your generic business card website? Moved beyond that “about me” text that only sheds a tiny bit of light on who you really are and who you are passionate about serving, or what kinds of properties you are passionate about selling?

Want the ear and opinion of an expert on this topic (for free)?

Book a 10 minute brainstorm session  all about Niche websites, with Dara Sklar.

The world doesn’t need another website that talks only to “buyers” and “sellers” as if that’s just two types of people, when in fact they are way more than that...

Buyers could be buying condos, townhouses, houses, first homes, investment properties, recreational or vacation homes, divorcing, upsizing, downsizing…

Sellers could be relocating, cashing out, moving on “up”, empty-nesting, diversifying...

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Support, Training, Guidance - Ubertor specialists on hand

[fa icon="calendar'] Sep 16, 2016 2:00:05 PM / by Dara Sklar posted in New Ubertor Features

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It's no secret that Ubertor websites are designed for ease of setup and content updating.

Whether it's updating or uploading your listings and sales, or setting up a new website, you have several options when you've got a question that needs answering or a hand that needs holding.

The services listed below are all FREE and included in your monthly fees.

Welcome Calls:
The best way to kick off your relationship with your new website is to get to know it a little better. A welcome call is offered to any client looking for a one-on-one conversation and walkthrough of the Ubertor Control Panel.

Support - Knowledgebase:
The Ubertor Help Desk includes a wealth of answers to Frequently Asked Questions, as well as a search tool so that you can quickly and easily find solutions and learn new tricks.

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Real Estate Technology and Marketing Meetups

[fa icon="calendar'] Sep 10, 2016 2:08:05 PM / by Dara Sklar posted in Real Estate Technology Events

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Ubertor has been a leader in Real Estate Websites and Marketing for over a dozen years.

Over the years, we've hosted a variety of events and meetups centered on those topics (founded all the way back in October 2006!), and we look forward to rekindling that culture in the coming months.

Most meetups are in Vancouver, and we'll give plenty of notice on time and exact location for our next event, but if you'd like to be notified, please pop us an email at success@ubertor.com. We'll put you on our little mailing list just for this purpose.

Events generally span a couple of hours on a weekday evening, and have included speakers on a variety of real estate marketing and real estate technology topics. Sign Up for Meetup Notifications

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August 2016 Market Report Infographics: REBGV, VREB, CREB & TREB

[fa icon="calendar'] Sep 9, 2016 4:06:32 PM / by Danica Lopez De Leon posted in Blogs, Blogging, Bloggers, Victoria Real Estate Board (VREB), CREB (Calgary Real Estate Board), Greater Vancouver, Real Estate Business

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Toronto home prices soar as Vancouver home sales continue to decline. Victoria's sales decrease from last month but still the strongest August by far while Calgary's sales face another month yet again with sales activity down. Reports provided by the Real Estate Board of Greater Vancouver, Victoria Real Estate Board, Calgary Real Estate Board and Toronto Real Estate Board are created and thoughtfully designed into easy to read infographics!

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  DOWNLOAD FREE EBOOK: How to Build Your Own  Successful Farm Area Website

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