After all of the hard work that you have gone through to get a listing you now need to promote it. There are many things that all agents do to promote their new listings, here are some new ideas as well as spins on old ones.
1. Just Listed Flyers – are an important part of your marketing campaign. Not only are they cost effective, but they provide a real reason to advertise. Here are some things that you can do to spice up your Just Listed flyers.
a. Add a tracked unique URL to the flyer. By using a tracked unqiue URL you will be able to track the response of your flyers. ie. stephenjagger.com/12 Use this URL on the flyer for 2 reasons. One, it provides a quick link to the actual listings on your website so that when the user types it into their browser, they are taken right to the listing. Secondly, when users do type that into their browser, you will know that they came to your website from your Just Listed flyer.
b. Add a flyer holder to your For Sale sign as it will allow for drive/walk by traffic to pickup a copy of the homes information without having to write down a name, phone number of URL. This makes it easier for your potential customers to find our specific information about your listing. (Advanced Tip ï¿½ you could use another tracked unique URL for the flyers placed on the for sale sign so that you can track their usefulness.)