Cool idea from the marketing team at The Key. They hired a helicopter to take a few REALTORS on a tour of the new tower from EPTA Properties. From The Key's website:
Editor’s note: Guest author Cameron Herold has been coaching, speaking to, and helping entrepreneurs on five continents build their companies. He started BackPocket COO to be able to coach and mentor young, fun companies, and help them make their dreams happen. Cameron Herold is one of the country's most innovative business leaders and was a leading force behind one of the most successful new business ventures of the last decade, 1-800-GOT-JUNK?. (complete bio)
I saw an article that fellow entrepreneur Matthew Weiss wrote the other day in the NY Enterprise Report. I had the opportunity to meet Matthew at an EO Event that I was speaking at in New Orleans. His post touches on Realtors and what he saw in the Southampton area. From his post:
Here is an interesting take on Open House Signage. What do you think?
I stopped by a community event in Kerrisdale today. For those that don't know, Kerrisdale is an affluent area within Vancouver that is hard to find a livable home under 1 million dollars (CDN or USD). My big question is - where are the Realtors?
h/t - Joel
Greg has some interesting offline promotion techniques for promoting your new listings:
Seth Godin recorded a podcast with a few big name authors the other day. Definitely worth the time to listen. Along with Seth is Chris Anderson the author of The Long Tail, Tim Ferris the author of the Four Hour Work Week and John Jantsch.
Our pal Shane Gibson has posted some sales help videos on his sales blog (http://www.salesacademy.ca) Check them out. Shane has lots of interesting things to say and many helpful tips for those who want a hand in the sales world. Shane has also been a speaker at our Vancouver Real Estate Technology Meetup.
Remarkable marketing guru Seth Godin writes about Business card mistakes. One of the common mistakes he points out is how real estate agents business cards typically look alike. He says "don't buy those color business cards with your face on them. You're not an ordinary real estate agent, so there's no sense in acting like one."
(read his article to see the rest of his common mistakes)