We built out the Ubertor Landing Page tool a while back and many of our clients have been using it to create landing pages for their on/off line advertisements. Below is an example of what Kory Prince has been doing with his landing page. The landing page tool within Ubertor allows you to create a special page within your website that is not visible to visitors that come through the domain name. It is meant for directing Google Adwords, Facebook Ads and the like to a specific page within your website. The tool allows you to hide the navigation, the banner image, the masthead, the site footer and/or the default widgets. The idea is that you can test the page layout to see what works for lead generation.
Your Ubertor Website allows you to quickly and easily track what is happening on your site. From custom reporting to know where people are going on your website, how they go to your website and what page they left from. There is so much to be learned when reviewing your stats.
I just came across a cool video that Kris and Steve Berg have on their SanDiegoCastles.com website. It's a TurnHere.com production, a company which I wrote about back in late 2006. Check out the video below, it is a quick description of who they are and what they do in the San Diego area.
Ikea's marketing team came up with a brilliant campaign that cost them nothing to implement while getting hundreds of viewers and getting their customers actively engaged in the product. Here is a video that explains more:
Tom Everitt is doing a daily video show on his website and today's video is about 5 tips to help sell your home. Take a moment to check out the video below:
Last month I posted a picture of a condo developer in Vancouver's marketing. I walked by that same window yesterday and the sign has been changed. We have lots of discussion about last months, even the developer got involved in the conversation - what do you think of this months?
Gary Vaynerchuk sounds off for 120 seconds on the fact that our technology is moving so fast that "anything you do is going to be known". Take a moment to watch this video, I think he is on the right track.
Seth Godin recorded a podcast with a few big name authors the other day. Definitely worth the time to listen. Along with Seth is Chris Anderson the author of The Long Tail, Tim Ferris the author of the Four Hour Work Week and John Jantsch.