I’ve been looking through some ‘Terrible Listings’ blogs, and I thought I’d impart what I’d learnt to help you Realtors out there stay permanently off those lists. This may all be exaggerated in the name of humor, but take heed realtors, it’s a competitive world out there, and not everyone can afford a professional photographer.
So to begin with congratulations (no you haven't won the lotto, it's better than that) on owning a Ubertor Website! We would like to offer you some valuable advice on how to get the best out of your site this year. As I'm sure you are well aware the internet and social media has fast become the most popular way to communicate your business to the general population. The world is your oyster or rather your website is your oyster! So lets get your site working to promote you as one of the best in the realty business....
Yesterday I had the opportunity to drop in on Gary Chambers of the famous TractorView.com. I was driving from Saskatchewan back towards Calgary to make an evening flight to Vancouver. I had some time, so took a detour to Drumheller, AB to drop in on Gary and check out his farm. Gary is a full time farmer, operating his family farm of over 2000 acres, while being a full time Realtor as well as owner of the local Century 21 office.
The above is a statement that I heard from multiple agents about Kye Grace's 72 hour open house. It is not a direct quote from any specific agent, but the overall tone is what 3 different agents at different times mentioned to me. The interesting thing is, that Kye is not single, and has 3 kids at home who were all apart of this marketing idea.
Here is a quick video that talks about real estate leads and how to get them from using the internet to show your expertise rather than withholding information and requiring potential clients to give up personal contact details. Drip email is DEAD. Managing a database is almost DEAD. Consumers will choose to "follow" you if you put out good quality information.